Flying mud, dust and grime rule the popular Lucas Oil Off Road Racing Series. But keeping dirt out of engines is essential for racing success, which is why the Lucas Oil Off Road Racing Series announced FRAM Filtration, a leading U.S. oil filter manufacturer, as a 2014 sponsor.
FRAM is welcomed into the Lucas Oil Off Road Racing Series' 16-event season starting March 22-23 at Wild Horse Pass Motorsports Park in Chandler, Arizona.
Josh Gordon, FRAM Filtration Marketing and Sales Director, said sponsorship of the Lucas Oil Off Road Racing Series supports the off-road racing community while providing a platform for research and development.
"We're excited to partner with Lucas Oil Off Road Racing Series to showcase the importance of FRAM's filtration products to automotive fans and competitors in this very popular off-road racing series," Gordon said. "The 16 events planned in 2014 are an excellent opportunity to excite and educate fans and competitors on FRAM's capabilities."
Ritchie Lewis, Lucas Oil Off Road Racing Series Director, said the commitment from FRAM further signifies the commercial success of the televised off-road series, and confirms the value of supporting fans and competitors of this popular motorsport.
"Every vehicle bounding around Lucas Oil Off Road Racing Series events can withstand bumps, rollovers and flips. But the smallest piece of dirt gets into the engine; race over," Lewis said. "That's why FRAM's technology is important to our racing and why we're so happy to have them aboard as a valued sponsor."