Federal-Mogul Holdings Corporation (NASDAQ: FDML) announced the next step in its ongoing strategy to drive the global growth of its premium products and leading brands. Effective immediately, the company’s Vehicle Components division will be renamed Federal-Mogul Motorparts.
“For more than a century, we have remained focused on providing the highest quality components across each of the product categories and regions we serve. Vehicle manufacturers recognize this, as our friction products are found on seven of the top 10 vehicle models in Europe, and the best-selling vehicle in North America,” said Daniel Ninivaggi, CEO of Federal-Mogul Motorparts, and Co-CEO of Federal-Mogul Holdings Corporation.
“Our aftermarket products are designed and engineered around the principle that vehicle safety and product performance matter most. Federal-Mogul’s premium brands are synonymous with quality, which will continue to be the way we differentiate our products from others available in the market. Notwithstanding recent trends in some aftermarket categories, our unrelenting focus going forward will be to support our premium products and clearly communicate their advantages to our channel partners, professional service technicians and consumers,” Ninivaggi said.
Federal-Mogul Motorparts manufactures vehicle braking, chassis, sealing and other service components, and also benefits from the engine expertise of the Federal-Mogul Powertrain division.
The new Federal-Mogul Motorparts name and logo will be rolled out globally effective immediately, leading into new marketing campaigns for its product brands.