Racing Electronics President and CEO Bruce Silver announced that RE has partnered with Energizer.
“Battery technology has advanced so much in the last few years," said Silver, “and Energizer has clearly stayed out in front of it. We are thrilled to announce to our customers that Energizer’s technology will power all of our products in 2014, beginning with the Daytona 500, giving them peace of mind. This kind of commitment is what keeps us the number one supplier of race communications with race fans.”
Not only will Energizer batteries be the power source for all Racing Electronics products, but some fun marketing initiatives were announced as well. Race fans might just see The Energizer Bunny at select races. Social media outreach via “The Digital Energizer” will begin, starting with The Daytona 500, directing fans to RE trailers for special promotions. Coupons and promotional items will be given away at select events. And, at other select events, customers will be able to exchange their batteries for a fresh set of complimentary Energizer batteries.
“Energizer is excited to be the official battery supplier for Racing Electronics. This partnership is a natural fit for both companies which will provide teams and race fans with a high quality and long lasting listening experience while at the track,” said Brad Harrison, Vice President of North America Marketing, Energizer Household Products.