Experts in digital marketing—from email promotion to website best practices to social media—will take the stage at the 2013 PRI Show for an encore presentation of the innovative “Winning the eRace” conference.
Winning the eRace, which debuted at PRI last year and garnered widespread praise for its range and depth of information, returns in 2013 with a revamped lineup that promises to deliver practical digital solutions for today’s racing professionals.
The program, which takes place Wednesday afternoon, December 11, 2013, at the Indiana Convention Center, includes presentations by Lorraine Ball of Constant Contact (email marketing) and Tim Odom of AAM Group (web marketing), as well as a strategy session on social media with panelists Steve Wolcott of ProMedia, Brian Lounsberry of Motovicity Distribution, and Chris Douglas of COMP Performance Group.
“PRI has put together a ‘Best Of’ lineup covering the absolute essentials of digital marketing for this year’s Winning the eRace presentation,” said Dan Schechner, editor of PRI and emcee for the program. “This outstanding collection of speakers and presenters will share valuable information and insights based on proven techniques and experiences. And we’ll have some fun as well—racing businesses won’t want to miss this very special event.”
The Winning the eRace Digital Marketing Conference takes place in Room 243 of the Indiana Convention Center, from 1 to 5 p.m. on December 11, the day before exhibits open for the 26th Annual Performance Racing Industry Trade Show.
There is no charge for registered Trade Show attendees, and seating will be provided on a first-come, first-served basis.
For more information on Winning the eRace, the 2013 PRI Trade Show or its return to Indianapolis, visit www.pri2013.com.