Discover Sponsorship Marketing On A Budget At PRI 2017 | Performance Racing Industry
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Discover Sponsorship Marketing On A Budget At PRI 2017
October 13, 2017
This session will help attendees better link business and sponsorship strategies; identify their own set of innovative activation tools to make the most out of a sponsorship; and much more.
Discover Sponsorship Marketing On A Budget At PRI 2017

Top business strategist Mike Brown will deliver a highly interactive presentation on sponsorship marketing on a budget at this year’s PRI Trade Show in Indianapolis.

Brown’s “Sponsorship Marketing On A Budget” seminar, set from 8–9 a.m. on Friday, December 8, 2017, in Meeting Room 243 of the Indiana Convention Center, focuses on how motorsports businesses can get the very best return on investment (ROI) from their sponsorship programs.

Indeed, sponsorship marketing (funding an event or entity in exchange for positive exposure) can have tremendous value as a marketing approach in business. Efficiently maximizing a sponsorship’s returns, however, depends on approaching it strategically, creating sponsorship messages relevant to all audiences, and aggressively tapping into all available activation tools.

This session, based on lessons from award winning sponsorship programs, will help attendees better link business and sponsorship strategies; identify their own set of innovative activation tools to make the most out of a sponsorship; develop metrics to track sponsorship ROI; and more.

There is no cost to attend but seating is limited, so attendees are advised to arrive early.

For more information on the 2017 PRI Trade Show, December 7–9, visit www.pri2017.com.