Brian Van Koevering, former PowerParts accessory program manager for KTM North America, is now the new powersports market manager for Design Engineering Inc., (DEI). DEI, manufacturer of performance thermal tuning and acoustic products, has experienced rapid growth since its inception in 2008 necessitating the addition of a dedicated market manager.
The DEI powersports product line includes pipe wrap and wrap kits, fairing kits, gas tank covers, heat reflective materials, line and hose protection and performance enhancing products for motorcycle, ATV/UTV/off-road, personal watercraft and snowmobiles.
Van Koevering has close to 15 years of powersports marketing and brand management experience in past positions with KTM NA (Amherst, OH), Enduro Engineering (Lansing, MI) and Gardener-Westcott Company (Novi, MI).
DEI’s VP Sales and Marketing, Tom Miller, said, “We are very fortunate to have someone with Brian’s credentials to join our team to help us chart an aggressive growth strategy for our Powersports division. Brian’s previous experience included developing and sourcing numerous motorcycle products on a global level including his experience at the O.E. level. He has a wide breadth of product management experience and we feel confident his contribution will accelerate our growth within the powersport market in brand awareness, increased distribution and profitability.”
Van Koevering began his position in September and is responsible for driving revenue growth for the entire powersports market segment which includes: motorcycle, personal watercraft, ATV/UTV/off-road, snowmobile and marine. He reports Miller.