Design Engineering Inc., (DEI), manufacturer of performance tuning and acoustic products, is pleased to introduce the company’s new brand manager, Mike Buca. A seasoned performance enthusiast, Buca has over 18 years of experience working in various positions at JC Whitney, including the last five years as the company’s catalog and brand manager for both JC Whitney and Stylin’ Trucks. Stylin’ Trucks and JC Whitney are the nation’s largest leading retailer of truck, SUV and Jeep accessories. In this position, Buca was responsible for promoting and marketing the brand’s extensive performance and restyling product lines, and the development of all print and digital catalogs.
As DEI brand manager, Buca is responsible for the marketing and promotion of all DEI branded products and will report to Tom Miller, VP sales and marketing. As a committed enthusiast with over 25 years in the automotive aftermarket he comes to this new position with extensive experience in marketing, public relations, copywriting and design.
Miller, said, “Mike has demonstrated his ability to grow business and stay on the cutting edge of digital marketing. We feel confident that he will be able to bring a fresh approach to brand marketing at DEI. He has longstanding relationships in the performance market, is detailed minded and creative. We are excited to have him on board and open to what the future may bring.”