Continental Tire To Exit IMSA At End Of 2018 Season | Performance Racing Industry
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Continental Tire To Exit IMSA At End Of 2018 Season
September 26, 2017
At the end of the International Motor Sports Association (IMSA) contract term in 2018, Continental Tire’s sponsorship of the WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge and Prototype Challenge series will come to an end.
Continental Tire To Exit IMSA At End Of 2018 Season

At the end of the International Motor Sports Association (IMSA) contract term in 2018, Continental Tire’s sponsorship of the WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge and Prototype Challenge series will come to an end.

After submitting a proposal for a multi-year extension, which included a significant increase in investment, IMSA has chosen not to extend the partnership. Continental Tire will remain a partner through the 2018 season and will supply tires for those series.

Over the past eight years, Continental Tire and IMSA/GRAND-AM have enjoyed a strong partnership. Since 2010, Continental Tire made a considerable investment to develop and produce race tires that fit IMSA’s specifications. In addition, Continental Tire has invested substantially to help grow sports car racing in the US with a focus on fans through various marketing activities.

“We are extremely proud of the contributions we’ve made to sports car racing in the U.S.,” said Travis Roffler, director of marketing of Continental Tire the Americas. “We worked diligently to continue our support of IMSA, and the growth of the sport, and are disappointed in IMSA‘s decision to go a different direction. We remain committed to making the 2018 IMSA season a fantastic year for the fans, drivers and all the teams.”