Coca-Cola Extends Its Sponsorship With NHRA Under Mello Yello Brand | Performance Racing Industry
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Coca-Cola Extends Its Sponsorship With NHRA Under Mello Yello Brand
August 31, 2017
Mello Yello, Coca-Cola Company’s popular citrus-flavored soft drink brand, will extend its relationship with the National Hot Rod Association (NHRA) by continuing its longstanding association as the sponsor of NHRA’s premier series.
Coca-Cola Extends Its Sponsorship With NHRA Under Mello Yello Brand

Mello Yello, Coca-Cola Company’s popular citrus-flavored soft drink brand, will extend its relationship with the National Hot Rod Association (NHRA) sanctioning body by continuing its longstanding association as the sponsor of NHRA’s premier series.
 
Racquel Mason, vice president, Sprite & Flavors brands for Coca-Cola North America, and NHRA President Peter Clifford will join NHRA Top Fuel driver Antron Brown to celebrate the announcement on Friday evening at Lucas Oil Raceway in Indianapolis during the Chevrolet U.S. Nationals prior to the first round of qualifying for Nitro Funny Car and Top Fuel dragster.

The group will also unveil a new and exclusive car design for Antron’s Matco Tools Toyota dragster, prominently featuring the Mello Yello brand.

Throughout this sponsorship, which began in 2002, Mello Yello plays a significant role at NHRA events, offering fans and drivers alike refreshment and fun.

In its time as the banner brand for NHRA’s premier series, Mello Yello has gained significant market share and shows no signs of slowing down. The NHRA announced preliminary plans to implement services and interactive experiences specifically tailored to first-time attendees at all 2018 NHRA Mello Yello Drag Racing Series events.