VP Racing this week announced its newest and largest partner to date, as North Carolina-based Cary Oil has signed on to market VP’s retail brand program.
With nearly 500 retail outlets in Cary Oil’s major branded wholesale distribution network representing just a third of Cary’s total business, the partnership will facilitate the growth of VP-branded retail stores in 18 states from the Atlantic coast to New Mexico.
“We are absolutely thrilled to welcome Cary Oil to the VP Racing Fuels family, as this new partnership represents a quantum leap in the potential growth of our branding program,” said Alan Cerwick, President, VP Racing Fuels. “Cary Oil’s buy-in validates the strength of the VP brand and our ability to deliver the biggest competitive advantage to date.”
For more information about VP Racing Fuels and its branding program, visit VPRacingFuels.com or contact:
Ted Tritt - 210/510-8409 or email@example.com
Matt Schuster - 210/784-6708 or firstname.lastname@example.org
Bryan Noonen - 210/289-6000 or email@example.com
Cary Oil was founded in 1959 as a single tankwagon operation in Cary, North Carolina. In the decades since, the company has grown as a distributor of wholesale fuels covering 18 states from Pennsylvania to New Mexico. Adding branded motor fuel marketing to its product slate beginning in the 1970s, Cary Oil now serves nearly 500 branded outlets representing 12 major brands.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.