Marcus Lemonis, Chairman and CEO of Camping World, said Sunday that his company is set to extend its title sponsorship of NASCAR’s Truck Series soon.
Camping World has sponsored the Truck Series since 2009.
“In about a month we’ll be announcing a significant extension to that contract,’’ Lemonis said Sunday at Phoenix International Raceway. “The NASCAR relationship has worked well for Camping World. We started with 35 stores and now we’re up to 120 stores. As we travel the country and meet new customers in stores, they’re always very appreciative of our relationship with NASCAR.’’
Lemonis served as the grand marshal and honorary starter for Sunday’s The Profit on CNBC 500 Sprint Cup race. He is the host of that show. The second season premiered last week.
Lemonis also said that 1-800-Car-Cash will sponsor the Truck race at Eldora Speedway the next two years. The company sponsored last year’s inaugural Truck race there.