Industry News
Build A Car, Teach A Class, Make Some News—Mazda Motorsports At The PRI Show
November 21, 2012
“We love the PRI Show,” noted John Doonan, Director of Motorsports, Mazda North American Operations. “It has become the ideal off-season venue to make announcements, and to connect with key industry people."
Build A Car, Teach A Class, Make Some News—Mazda Motorsports At The PRI Show

This will be the seventh year that Mazda has participated in the Performance Racing Industry Trade Show.

And it will be a very hectic three days for the Zoom-Zoom crew, with three main activities keeping them busy.
 
“We love the PRI Show,” noted John Doonan, Director of Motorsports, Mazda North American Operations. “It has become the ideal off-season venue to make announcements, and to connect with key industry people. When we are at the track we are lucky to find a spare 15 minutes without a noisy backdrop.

“PRI allows us to meet with our partners to review the past season and plan our future,” he added. “We’re happy to talk business with all racers at our Friday morning seminar, and we hope everyone will check out the Mazda2 B-Spec build. While many show cars have been built at the SEMA Show, we think this is a first for PRI. We’ll also give our annual update to the media. It will be a very full three days.”

The details of Mazda’s three key events are as follows:
 
What:    Racercar build—Transform a stock Mazda2 into a B-Spec racercar in about 25 hours (three days at the PRI trade show) with a Mazda B-Spec kit plus safety equipment.
When:   Thursday, November 29, 2012-Saturday, December 1, 2012
Where:  Space 2191 - Performance Racing Industry (PRI) Trade Show, Orlando, Fla.
Who:     The work will be managed by Long Road Racing with the assistance of partners BFGoodrich, SBox Engineering, SafeCraft Safety Equipment, HRP Racing, AiM Sports, MOMO, Miller Welding Products and Optrix.
Why:     To demonstrate how EASY it is to do.
How:     Mazda2 + B-Spec Kit + Safety Equipment + Teamwork = Racecar
 

What:     Business/Marketing/PR 101 For Racers
When:    8:00 am Friday, November 30, 2012
Where:   Room 230F Performance Racing Industry (PRI) Trade Show, Orlando, Fla.
Who:      John Doonan, Dean Case, and Mo Murray
Why:      To pick up a few off-track skills
How:      Take notes & Ask Questions.
 

What:     Mazda Motorsports Press Conference
When:    11:30 am Friday, November 30, 2012
Where:   Media Center, Performance Racing Industry (PRI) Trade Show, Orlando, Fla.
Who:      All members of the media are invited to attend
Why:      To hear what Mazda is planning for 2013
How:      Take Notes & Ask Questions.