Bilstein Shock Absorbers, which has been involved with Baja racing for four decades, is joining the widely popular short course racing industry by partnering with Lucas Oil to advertise on national television at the 2013 Lucas Oil Off Road Racing Series.
To market its latest products, Bilstein will be running commercials on CBS Sports Network, NBC Sports Network and MAVTV American Real Network during the Lucas Oil Off Road Racing Series and Best In the Desert Racing, produced and aired by Lucas Oil. Bilstein will also be the Title Sponsor for all of the Lucas Oil Modifieds’ Trophy Dash events and air in-show elements during the Modifieds race programming.
“The Lucas Oil Off Road Racing Series is a great fit for our off-road marketing objectives," said Steven Beaty, Aftermarket and Motorsport President of Bilstein. "We are thrilled to be a part of this rapidly growing series and we look forward to sharing our new truck products and our technology with the racers and fans through these events.”
For more information, visit www.bilsteinUS.com.