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ASi Racewear Expands Partnership With Lucas Oil Late Model Dirt Series
March 19, 2013
The ASi Racewear merchandise trailer will attend every LOLMDS event, carrying numerous driver T-shirts and merchandise, including most of the stars of the LOLMDS.
ASi Racewear Expands Partnership With Lucas Oil Late Model Dirt Series

Officials of the Lucas Oil Late Model Dirt Series have announced that ASi Racewear is expanding its partnership with the series in 2013.

ASi Racewear will again carry the title as the “Official” merchandise vendor for the series in 2013. The ASi Racewear merchandise trailer will attend every LOLMDS event, carrying numerous driver T-shirts and merchandise, including most of the stars of the LOLMDS.

ASi Racewear will also carry the popular and unique designs of the LOLMDS merchandise, including T-shirts, hats and other apparel for fans to purchase at events or online through the series website athttp://www.asiwear.com/Racewear_Store/DriverShirts/Lucas/Lucas.html.

ASi Racewear will also be the title sponsor of the “ASi Crown Jewel Cup—presented by Dirtondirt.com. This program will award points to drivers at the nine (9) crown jewel cup races within the series schedule that pay more than $10,000 to win. The driver that maintains perfect attendance throughout the season and earns the most points within these nine races will receive a $10,000 bonus at the championship awards banquet.

“We wanted to do something special for the racers and really put together a neat competition for the drivers to earn a nice bonus at the banquet. Michael Rigsby of DirtonDirt.com and I partnered together on this Crown Jewel Cup program and hope to grow it every year. We’re excited to be a part of the LOLMDS again and enjoy working with all the racers, sponsors, tracks, and seeing all the great fans of the series at the ASi trailer at all the events again 2013,” stated Gene Ullman, owner of ASi Racewear.

ASi Racewear has also expanded their partnership with the series by providing the series victory lane checks for each event, sponsor banners, custom embroidery, and graphic art work needed throughout the season.

ASi Racewear, located in Patchogue, New York, was founded in 1977, specializing in the Fire and Rescue industry. ASi Racewear has since become a leader in the motorsports industry as well, specializing in custom apparel from driver T-shirts, event shirts, custom driver suites, custom embroidery, decals, banners, and graphic art work for all forms of motorsports.

To learn more about ASI Racewear, visit their official website at www.asiwear.com.