Aeromotive Announces Unilateral Pricing Policy | Performance Racing Industry
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Aeromotive Announces Unilateral Pricing Policy
September 13, 2017
This new pricing policy is designed to curb price slashing among Aeromotive retailers and eliminate unlawful counterfeit product sales. Likewise, it will allow all Aeromotive resellers to become more profitable in this highly competitive business environment.
Aeromotive Announces Unilateral Pricing Policy

Aeromotive Inc. has announced that the company has implemented a Unilateral Pricing Policy (UPP) that will establish a Minimal Retail Price (MRP) for all Aeromotive products effective August 1, 2017.

This new pricing policy is designed to curb price slashing among Aeromotive retailers and eliminate unlawful counterfeit product sales. Likewise, it will allow all Aeromotive resellers to become more profitable in this highly competitive business environment. In order to remain in good standing with Aeromotive, from the date of implementation of the UPP, Aeromotive resellers will not be allowed to advertise or sell Aeromotive products below the company’s MRP.

Aeromotive will be utilizing the services of the Brand Protection Agency (BPA) to administer and enforce the new UPP. BPA will utilize proprietary software to search websites for violations, send notifications of violations, and track the number of violations. According to Aeromotive, violations or refusal to participate in the UPP could result in the loss of, and is not limited to:

          • Annual advertising cooperative funds
          • Privilege to use Aeromotive intellectual properties
          • Privilege of being listed on Aeromotive’s dealer locator
          • Ability to purchase Aeromotive products

All Aeromotive Warehouse Distributors have been asked to review their pricing and ensure that it conforms with the MRP, as the UPP will be strictly enforced.

For more information visit www.aeromotiveinc.com. To speak with one of Aeromotive’s technicians, call 913/647-7300. To obtain parts or contingency decals, contact Aeromotive via phone at 913/647-7300, fax at 913/647-7207, or email at info@aeromotiveinc.com.