NASCAR and 5.11 Tactical announced at the NASCAR Fuel for Business Council Meeting in Miami a multi-year partnership that will designate the California-based company as the Official Tactical Apparel & Gear Supplier of NASCAR. As part of the new official partnership, 5.11 Tactical, a leader in tactical apparel and gear design, will produce high-performance uniforms for officials in NASCAR’s national series, as well as its touring and weekly series.
Throughout the 10-month race season, NASCAR officials are challenged with one of the most physically demanding roles in the sport. The new uniforms will be designed to stand up to rigorous racing conditions, adapt to changing climates, and provide the durability and flexibility that are critical to perform the most strenuous of job functions in the garage. Images of the new uniforms are expected to be released in early 2014.
5.11 Tactical will provide officials’ uniforms for NASCAR’s three national series, its four U.S.-based touring series, the NASCAR Canadian Tire Series presented by Mobil 1, and NASCAR-sanctioned tracks in the NASCAR Whelen All-American Series.
“The hard-working men and women that are tasked with officiating nearly 200 NASCAR-sanctioned races each year should be outfitted with uniforms that ensure optimum performance and comfort,” said Jim O’Connell, NASCAR chief sales officer. “5.11 Tactical has proven to be a leader in developing tactical apparel. We are proud to add yet another brand to our family of Official Partners this year.”
5.11 Tactical is the seventh company to officially partner with NASCAR in 2013. Official Partners that have entered the sport this year span across the technology, green, and automotive sectors, and include: Eaton Corporation, FDP (Duralast Brakes), HP, Liberty Tire Recycling, Prevost, and Sherwin-Williams.
5.11 Tactical will feature the NASCAR bar mark across its multiple digital channels including its corporate website and will display its purpose-built tactical apparel and gear at-track each weekend. 5.11 Tactical is currently developing a new NASCAR apparel line that is expected to be available in 2014.
“5.11 Tactical is proud to partner with NASCAR and we look forward to developing innovative gear that can help benefit the sport,” said Bob Neapole, 5.11 Tactical chief revenue officer. “Similar to NASCAR, our customer base is extremely brand-loyal. Having the opportunity to display the high-performance qualities of our purpose-built gear under the arduous conditions at-track each weekend will be highly beneficial to the broader 5.11 community.”
As part of this partnership, 5.11 Tactical joins the NASCAR Fuel for Business Council, which brings together an exclusive group of more than 60 Official NASCAR Partners four times per year to buy and sell products and services from one another. This exclusive business-to-business environment offers unique opportunities for many FORTUNE 500 companies to bypass the time and layers of corporate coordination that may exist to construct customized deals that help address specific business needs.