Twenty-five years ago, at that Grand Prix, two French spectators were present as guests of French petroleum giant Elf.
Twenty-five years later the two are still together. More significantly for working journalists’ purposes, the fruit of their professional collaboration—the immensely useful compendium known as Who Works in Formula 1—is also still a key part of the motor racing scene.
François-Michel Grégoire had been closely involved on the sponsorship front with the AGS F1 team as well as with Lotus and Williams. His partner was already well versed in the intricacies of publishing and graphic design in the service of corporate identity.
Their plan: to create a new and unique tool that would be released at the very beginning of the F1 season for the ever-increasing number of media following motor sport, whose sphere of influence is not just Europe but the entire world.
Their brainchild, Who Works in Formula 1, this year celebrates its 25th year of publication. Such longevity alone would make the book stand out in a motor racing universe where even superstars come and go with astonishing rapidity.
The key to its success? A new approach, bringing together all of the information a hard-working journalist could possibly need to get started on the trail of the next big story, to get at the personality behind the next interview, to get to the people who make the high-speed world of Grand Prix racing go round.
The F1 volume was soon followed by others in specialist areas such as the World Rally Championship, CART/IndyCar racing and NASCAR. Grégoire and mate have since rationalized those multiple volumes into the sister publication Who Works in Motorsport, introduced in 2005 with similar success.
The Guides now sell in over 70 countries and TAG Heuer, Mumm, Total and names like these have backed Who Works for over 20 years.
Search Site By Keyword