Performance Racing Industry

Performance Racing Industry Is Ranked #1

“The most useful publication in sourcing new performance racing product lines.”

—Study conducted by Readex Research. A leading independent research company in publishing.

PRI Is #1 In Racing Publications For Sourcing New Products!

Q: Which one of the following racing publications, including PRI is the most useful tool to you in sourcing new performance racing product lines?
64% Performance Racing Industry 18% National Dragster 12% Circle Track 7% Stock Car Racing 6% Performance Business 6% Racecar Engineering 5% Speedway Illustrated 5% National Speed Sport News 3% Sports Car 3% Racer Survey questions allowed for multiple responses.

84% Say PRI Is Read By Owner, President Or Other Executive!

Q: Including you, what are the job functions of those who typically read or look through your copies of PRI?
84% Owner, President, Executive 33% Installer 32% Sales 31% Buyer 26% Manager 19% R & D 4% No Answer 3% Machinist 3% Other

Fast Fact: 86% of PRI readers pass the issue to another person. The average pass-along rate is 2 additional people per reader.

95% Authorize Or Affect The Purchasing Of Racing Products For Their Companies!

Q: Which one of the following best describes your involvement in your organization’s purchases?
19% Approve budget 56% Authorize purchases 17% Recommend, or specify brands or suppliers 3% Involved in another way 3% Not involved in purchasing 2% No answer

86% Take Action From Reading Advertising In PRI!

Q: In the last 12 months, what actions have you taken as a result of reading advertisements in PRI?
56% Visited An Advertiser’s Website 45% Purchased, Or Ordered A Product Or Service 39% Contacted Advertisers By Telephone, Email, etc. 32% Referred A Product Or Service 24% Sought Advertisers Out At A PRI Trade Show 3% Other 12% No Actions Taken 2% No Answer

Fast Fact: Race products & race technology articles were described as the most regularly read articles at 80%. Advertisements rank second at 65%. Race shopproduct releases rank third at 61%.

74% Use The PRI Buyers Guide To Source Products Throughout The Year!

Q: Do you use the PRI Buyers Guide to source products throughout the entire year?
74% Yes 23% No 3% No Answer

63 Minutes Is The Average Time Readers Spend With Each Issue Of PRI!

Q: About how much time do you spend reading or looking through a monthly issue of PRI?
11% 2 Hours Or More 13% 1½ Up To 2 Hours 23% 1 Hour Up To 1½ Hours 38% ½ Hour Up To 1 Hour 12% Less Than ½ Hour 2% Do Not Read 1% No Answer

Fast Fact: 87% of readers agree that PRI is a credible source of information.

72% Have Read Or Looked Through All 4 Of The Last 4 Issues of PRI!

Q: How many of the last 4 issues of PRI have you read through or looked through?
72% - 4 of 4 12% - 3 of 4 5% - 2 of 4 4% - 1 of 4 1% - 0 of 4 6% - Haven’t Received 4 Issues

94% Save Their Copies Of PRI!

Q: About how long do you save a typical issue of PRI?
28% 1 Year or Longer 7% 7 – 11 Months 30% 3 – 6 Months 24% 1 – 2 Months 5% Less Than 1 Month 5% Do Not Save 1% No Answer

Fast Fact: Average revenues per company: $802,000

This particular survey was conducted in April and May, 2006. 800 PRI readers were mailed surveys, and the results are based on 341 responses. Statistically, these results are true with a 95% confidence level, ±5%. Key business segments surveyed included performance racing retailers, race engine builders, racing fabricators, race machine shops, and wholesale distributors.

Readex Research is a nationally known independent research company located just outside of St. Paul, Minnesota. Founded in 1947, Readex focuses on the publishing market and relies nearly exclusively on self-administered surveys—traditional mail surveys and e-mail/Internet surveys. Readex clients represent a broad range of publications including business-to-business, professional, medical, association, and consumer special-interest titles. They cover the spectrum of controlled, paid, subscription, and newsstand circulation.