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POWERFUL, ENGAGED READERSHIP!

Readex Research Proves PRI Magazine Gets The Job Done!

88% of PRI magazine readers are the owner, president, manager or other executive in a racing company!
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Q. What best describes your job title or position?

  • Owner/president/other executive 81%
  • Manager 8%
  • Sales 3%
  • Buyer 2%
  • Fabricator 1%
  • Machinist 1%
  • R & D 1%
  • Other 1%
  • No Answer 1%
  • *Does not add up to 100% due to rounding to whole numbers in percentages.

97% of PRI magazine readers are involved in purchasing!

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Q. What one option best describes your involvement in your organization's purchases?

  • Involved in Purchasing In
    Some Way: 97%
  • approve budget 15%
  • authorize purchases 60%
  • recommend/specify brands
    or suppliers 19%
  • involved in other way 3%
  • not involved in purchasing 2%
  • no answer 1%

82% have taken action in the past 12 months due to reading advertisements in PRI!
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Q. In the last 12 months, what actions have you taken as a result of reading advertisements in PRI?

82% indicated at least one of the following actions took place in the past 12 months:

  • Purchased a product
  • Contacted advertiser
  • Visited advertiser's website
  • Sought out advertisers at the PRI Trade Show
  • Referred product to others

PRI Readers:

  • Readers spend an average of 59 minutes with each issue of PRI magazine.
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    Q. Including all the times you pick it up, about how much time do you spend reading or looking through a typical issue of PRI?

    Mean: 59 minutes

  • Readers refer to each issue of PRI magazine an average of 3.4 times .
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    Q. About how many times, in total, do you refer to an issue of PRI before you are finished with it?

    • 10 or more 6%
    • 5 to 9 12%
    • 3 to 4 37%
    • 2 23%
    • 1 13%
    • None 9%
    • Mean 3.4
  • Committed Readers! Readers had read an average of 3.6 of the previous 4 issues.
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    Q. How many of the last 4 issues of Performance Racing Industry (PRI) have you read or looked through?

    • 4 of 4 72%
    • 3 of 4 10%
    • 2 of 4 6%
    • 1 of 4 2%
    • 0 of 4 2%
    • Haven't yet recieved 4 issues 1%
    • No answer 7%
  • Readers save a typical issue of PRI magazine an average of 10.7 months .
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    Q. About how long do you save a typical issue of PRI?

    • more than 2 years 17%
    • 1 - 2 years 22%
    • 6 - 11 months 18%
    • 3 - 5 months 17%
    • 1 - 2 months 15%
    • Less than 1 month 5%
    • Do not save 6%
    • Mean (months): 10.7
  • Readers said an average of 2.7 people other than themselves read their copy of PRI magazine.
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    Q. How many other people (besides you) usually read or look through your copies of PRI?

    • 5 or more 23%
    • 4 12%
    • 3 20%
    • 2 19%
    • 1 9%
    • none 17%
    • Mean:* 2.7
    • *Due to the significant proportion of respondents answering in the top category, the sample statistic may understate the true population mean.
By a factor 6 times greater than any other publication, readers named PRI magazine the most useful source of new racing products.
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Q. Which one of the following racing publications is the most useful tool to you in sourcing performance racing products?

  • Performance Racing Industry 57%
  • National Dragster 9%
  • Circle Track 6%
  • Racecar Engineering 6%
  • Performance Business 5%
  • Sports Car 2%
  • Speed Sport News 2%
  • Dirt Late Model Magazine 2%
  • Speedway Illustrated 2%
  • Racer 1%
  • none of these 8%

No other media, including websites, e-newsletters and social media, scored as high as magazines for information about new racing products.
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Q. Which of these information sources do you use to learn about performance racing products?

  • Print magazines 79%
  • Websites 70%
  • Trade shows/events 64%
  • Word of mouth 42%
  • E-newsletters 21%
  • Digital magazines 21%
  • Social media 17%
  • Blogs 7%
  • None of these 1%

PRI Magazine Rates High In Quality & Value!

  • 93% credible source
  • 90% good reference tool
  • 88% easy to read
  • 88% well written
  • 85% technically accurate
  • 85% good tool for sourcing products
  • 83% relevant to my work
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Q. What is your level of agreement with each of these statements about PRI?
Performance Racing Industry is...

  • a credible source 93%
  • a good reference tool 90%
  • easy to read 88%
  • well written 88%
  • technically accurate 85%
  • a good tool for sourcing products 85%
  • relevant to my work 83%


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Q.Approximately what were your organization's revenues (including all locations) for its most recently completed fiscal year?

Mean: $955,000

100% Race Only Business

Seize PRI Trade Show opportunities every month with PRI Magazine! Over 1100 companies exhibit at the PRI Trade Show for the 3 biggest business days of racing. The attendees at the Show read PRI magazine every single month! Turn a 3-day profitable business experience into a full year of developing new business!