82% have taken action in the past 12 months due to reading advertisements in PRI!
Q. In the last 12 months, what actions have you taken as a result of reading advertisements in PRI?
82% indicated at least one of the following actions took place in the past 12 months:
- Purchased a product
- Contacted advertiser
- Visited advertiser's website
- Sought out advertisers at the PRI Trade Show
- Referred product to others