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—2009 Study conducted by Readex Research. A leading independent research company in publishing. PERFORMANCE RACING INDUSTRY magazine remains a uniquely powerful link between the manufacturers of racing products and the volume buyers in this business--retailers of racing products, race engine builders, fabricators, WDs and professional race teams. That's the good news we received from a Readex Research readership study three years ago, and it's been reconfirmed in 2009 by a brand new Readex Research report. | PRI Is #1 In Racing Publications For Sourcing New Products! | | | Q: Which one of the following racing publications, including PRI is the most useful tool to you in sourcing new performance racing product lines? | - 75% Performance Racing Industry
- 18% National Dragster
- 15% Performance Business
- 10% Circle Track
- 5% Racecar Engineering
- 5% Speedway Illustrated
- 3% Racer
- 3% Sports Car
- 2% National Speed Sport News
- 8% None of these
Survey questions allowed for multiple responses.
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| | 91% Say PRI Is Read By Owner, President Or Other Executive! | | | Q: Including you, what are the job functions of those who typically read or look through your copies of PRI? | - 91% Owner, President, Executive
- 40% Sales
- 37% Installer
- 36% Manager
- 32% Purchasing
- 21% R & D
- 8% Machinist/Fabricator/Other
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| Fast Fact: PRI readers return again and again to reference a single issue by an average
of 3.5 times. | 98% Are Involved In The Purchase Of Racing Products For Their Companies! | | | Q: Which one of the following best describes your involvement in your organization’s purchases? | - 98% Involved in some way
- 61% Authorize purchases
- 25% Approve budget
- 10% Recommend, or specify brands or suppliers
- 2% Involved in another way
- 1% Not involved in purchasing
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| | 89% Take Action From Reading Advertising In PRI! | | | Q: In the last 12 months, what actions have you taken as a result of reading advertisements in PRI? | - 89% Indicated taking action, including the following:
- 66% Visited an advertiser’s website
- 46% Purchased/ordered a product or service
- 38% Contacted advertisers by telephone, e-mail, etc.
- 31% Sought advertisers out at a PRI trade show
- 30% Referred a product or service to someone else outside your organization
- 3% Other
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| Fast Fact: 87% of PRI readers pass the issue along to another person. The average pass-along circulation is 2.3 additional people per reader. | 81% Use The PRI Buyers Guide To Source Products Throughout The Year! | | | Q: Do you use the PRI Buyers Guide to source racing products? | - 81% Yes
- 17% No
- 2% No Answer
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| | 63 Minutes Is The Average Time Racing Entrepreneurs Spend With Each Issue Of PRI! | | | Q: About how much time do you spend reading or looking through a typical issue of PRI? | - 12% 2 Hours Or More
- 9% 1½ Up To 2 Hours
- 25% 1 Hour Up To 1½ Hours
- 39% ½ Hour Up To 1 Hour
- 14% Less Than ½ Hour
- 0% Do Not Read
- 1% No Answer
Mean: 63 Minutes |  |
| Fast Fact: 90% of PRI readers have taken action as result of reading an article in PRI, including purchasing a product, making a buying decision, referring a product or service, visiting a website and more. | 78% Have Read Or Looked Through All 4 Of The Last 4 Issues of PRI! | | | Q: How many of the last 4 issues of PRI have you read through or looked through? | - 78% - 4 of 4
- 12% - 3 of 4
- 6% - 2 of 4
- 2% - 1 of 4
- 0% - 0 of 4
- 1% - Haven’t Received 4 Issues
- 1% - No answer
Mean: 3.7 Issues
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| | 97% Save Their Copies Of PRI An Average of Nearly 7 Months or Longer! | | | Q: About how long do you save a typical issue of PRI? | - 32% 1 Year or Longer
- 10% 7 – 11 Months
- 31% 3 – 6 Months
- 18% 1 – 2 Months
- 6% Less Than 1 Month
- 2% Do Not Save
- 2% No Answer
Mean: 6.8 Months
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| Fast Fact: Average revenues per company: $767,000 |
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