Industry Insights

Industry leaders share their views with PERFORMANCE RACING INDUSTRY readers, describing critical changes in the market and important trends on the horizon.

Frequent Feature:

Spotlighting some of the key products racers keep close at hand on race day, this popular feature of PERFORMANCE RACING INDUSTRY helps racing retailers develop effective new inventory merchandising strategies for these products.

Retailer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Merchandising & Display Techniques

"Ideas, ideas, ideas" describes the value of this monthly feature, with tips on everything from buying the right store fixtures to how to train counter people.

Management Techniques

John W. Aberle, Ph.D., a former professor of marketing at San Jose State University, California, offers meaningful, timely, easy-to-understand business advice geared to help racing retailers.

Race Shop

An up-to-the-minute, comprehensive pictorial of what?s new in hardcore racing products. Plus, you can view the Race Shop Editorial Department Archives online.

Catalogs

Readers look forward to this visual presentation of the latest in manufacturers? and distributors? catalogs. Just like the new products in our Race Shop, you can view the Catalogs Editorial Department Archives online.

PLUS... A monthly package of the best business features available for hardcore racing retailers, including market surveys, special product issues, merchandising tips and price/purchasing trend analysis.