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- A popular site for members of the racing industry, the PRI website averaged over 21,000 visits per month in 2005, a figure which continues to grow every month. That's 252,000 visits in the course of one year!
- All advertisers are automatically included in the advertiser index in each issue of PRI, which lists the page number of the advertisement of the company.
- While nearly a third of PRI readers say they get additional information on a product advertised in PRI by using the internet, nearly two-thirds say they call the company directly.
| $19.5 BILLION IN SALES ANNUALLY* | | Oval Track | 45% | | Motorsport Engineering | 30% | | Drag Racing | 12% | | Road Racing | 7% | | Offroad/Rally | 4% | | Karting | 1% | | Autocross | 1% | | THE RACER POPULATION OF 451,000* | | Drag Racing | 155,000 | | Oval Track | 137,000 | | Autocross | 86,000 | | Karting | 41,000 | | Road Racing | 15,000 | | Other | 11,000 | | Off Road/Rally | 6,000 | | TOTAL RACERS | 451,000 | | *This Estimate Was Originally Prepared By Motorsport Research Associates For the British Auto Racing Trade Group, Motorsport Industry Association. Figures Includes $6.5 Billion In Race Engineering Investments. | | CIRCULATION AND DISTRIBUTION | | Performance Racing Retailers* | 12,362 | | Race Engine Builders | 4,196 | | Race Car Builders and Fabricators | 2,481 | | Performance Warehouse Distributors | | | Professional Race Teams | 807 | | Manufacturers Sales Representatives | 301 | | Manufacturers | 2,526 | | Race Track Owners and Promoters | 2,129 | | Advertising Agencies, Industry and Media VIPs | 388 | | TOTAL SUBSCRIBERS | 26,985 | | *(Racing Component Retail Stores, High-Performance Stores,Speed Shops, Trackside Sales, etc.) | |
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