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- A popular site for members of the racing industry, the PRI website averages over 10,000 unique visitors per month, a figure that continues to grow. PRI's webite has over 125,000 unique visitors in the course of one year!
- All advertisers are automatically included in the advertiser index in each issue of PRI, which lists the page number of the advertisement of the company.
- While nearly a third of PRI readers say they get additional information on a product advertised in PRI by using the internet, nearly two-thirds say they call the company directly.
| $19.5 BILLION IN SALES ANNUALLY* | | Oval Track | 45% | | Motorsport Engineering | 30% | | Drag Racing | 12% | | Road Racing | 7% | | Offroad/Rally | 4% | | Karting | 1% | | Autocross | 1% | | THE RACER POPULATION OF 451,000* | | Drag Racing | 155,000 | | Oval Track | 137,000 | | Autocross | 86,000 | | Karting | 41,000 | | Road Racing | 15,000 | | Other | 11,000 | | Off Road/Rally | 6,000 | | TOTAL RACERS | 451,000 | | *This Estimate Was Originally Prepared By Motorsport Research Associates For the British Auto Racing Trade Group, Motorsport Industry Association. Figures Includes $6.5 Billion In Race Engineering Investments. | | CIRCULATION AND DISTRIBUTION | | Performance Racing Retailers* | 11,104
| | Race Engine Builders | 3,951
| | Race Car Builders and Fabricators | 2,307 | | Performance Warehouse Distributors | | | Professional Race Teams | 1,102
| | Manufacturers Sales Representatives | 278
| | Manufacturers | 2,349 | | Race Track Owners and Promoters | 1,979
| | Advertising Agencies, Industry and Media VIPs | 361 | | TOTAL SUBSCRIBERS | 25,100 | | *(Racing Component Retail Stores, High-Performance Stores,Speed Shops, Trackside Sales, etc.) | |
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