clear.gif
You do not have Javascript enabled and / or the flash plugin is not installed.
Download plugin
img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif
clear.gif

Editorial Calendar

 

January: Drag Racing Market

January
Closing Date

Ad Space Closes:
November 22

Artwork Due

Artwork Due:
November 28

Product Focus:
Fine-Tune Sales of Scales, Shock Dynos
& Other Chassis Setup Equipment

Tech Topics:
Oval Track Transmissions & Clutches
Improve Your Sales Ratio

Also in this issue:

  • Drag Racing Market 2012: Staged For Sales, Plus: Emerging Opportunities In Diesel Drags
  • Heads-Up On The Latest Drag Racing Cylinder Heads
  • Industry Buzz: Results Of The 24th Annual Racing Retailer Survey
  • 2012 Race Market Preview
  • New Data Acquisition & Video Logging Technology For Intelligent Tuning
  • Camshafts For Racing Applications

February: Dirt Late Model Market

February
Closing Date

Ad Space Closes:
December 21

Artwork Due

Artwork Due:
December 23

Product Focus:
Banking On Safety—Suits, Helmets
& Other Driver Safety Gear

Tech Topics:
Fire Up Sales Of Racing
Ignition Systems

Also in this issue:

  • Dirt Late Models: Selling To These Oval Track Superstars
  • PRI Trade Show Wrap-Up Report: Sizing Up The Industry's Biggest Event
  • Timely Tips For Trailers & Tow Vehicles Buyers, Plus: Enhance Your Team Image With Upgraded Graphics & Wraps
  • Guided Tour Of The Latest High-Performance Valves, Valve Seats & Guides
  • Lock Down Sales Of Oval Track Rearends, Gears & Driveshafts
  • Full-Tilt Testing: Advances In Engine & Chassis Dynos

March: Road Racing Market

March
Closing Date

Ad Space Closes:
January 25

Artwork Due

Artwork Due:
January 27

Product Focus:
Performance Plumbing From A To Z

Tech Topics:
New Connecting Rods Push
The Performance Envelope

Also in this issue:

  • On The Road Again: From Club To Pro, Business Opportunities Abound In Road Racing
  • CAD/CAM Technology Takes Hold At Every Level Of Parts Production, Plus: Inroads In Rapid Prototyping
  • Spooling Up Sales Of Turbochargers & Intercoolers
  • Current Trends In Batteries, Alternators & Starters
  • Drag Race Driveline, Part 1: Clutches & Torque Converters
  • Winner’s Circle: What It Takes To Succeed As A Race Parts Retailer

April: Mustang Drag Market

April
Closing Date

Ad Space Closes:
February 23

Artwork Due

Artwork Due:
February 27

Product Focus:
New Heat Suppression & Fire
Protection Products To The Rescue

Tech Topics:
Performance Pistons: Rising To
The Demands Of Today’s Engines

Also in this issue:

  • Putting The Horse In Horsepower: Huge Profit Potential In The Runaway Mustang Market
  • Win The Race To the Track: Profitable Products That Enhance Tow Vehicle Performance
  • Race Grade Fasteners: Add-On All-Stars
  • Holding Tighter Tolerances—Innovations In Cylinder Head Prep Equipment
  • Performance Oil Pumps—Step Up Your Sales Volume
  • Increase Every Sales Ticket With Gaskets, Seals & Sealants

May: Open Wheel Market

May
Closing Date

Ad Space Closes:
March 23

Artwork Due

Artwork Due:
March 27

Product Focus:
Performance Oils & Lubricants—
Formidable Friction Fighters

Tech Topics:
Oval Track Cylinder Heads

Also in this issue:

  • From The Grassroots To Its Upper Reaches, There’s Open-Ended Opportunity In Open Wheel Racing
  • Engine Management Systems & Tuning Chips: Boot Up Better Performance
  • Take Control Of Valvetrain Sales—Strategies For Valve Springs & Rocker Arms
  • The Right Stuff For Road Racing—Suspension, Driveline & Other Chassis Components
  • Dust Busters: Increasing Sales Of Air Filters & Intake Systems
  • Drag Racing Driveline, Part 2: Transmissions & Bellhousings

June: Tractor Pulling Market

June
Closing Date

Ad Space Closes:
April 26

Artwork Due

Artwork Due:
April 30

Product Focus:
All Systems Are Go—New Sensors To
Measure Virtually Every Function On A
Race Car

Tech Topics:
Straight Talk On Steering
System Components

Also in this issue:

  • Tractor Pulling: Capture Your Share Of Sales In A Strong Market
  • Safe & Secure: Seats, Harnesses, Fuel Cells & Other Vehicle Safety Equipment
  • Racing Crankshafts—Forging Ahead With New Designs, Plus: Crankshaft Balancers & Prep Equipment
  • Handling Sales Of Oval Track Suspension Products
  • Scour Power: Advances In Parts Cleaning Equipment & Media
  • Fuel Pumps & Filters: Secrets To High-Volume Sales
  • Top Drawer Of The Toolbox
Top Drawer Of The Toolbox

July: Sport Compact Market

July
Closing Date

Ad Space Closes:
May 24

Artwork Due

Artwork Due:
May 29

Product Focus:
Workshop On Wheels: Professional
Grade Cabinets, Tie-Downs, Winches
& Other Trailer Accessories

Tech Topics:
Coatings–Make Good Parts
Even Better

Also in this issue:

  • Drags, Drifting, Time Attack & Other Stand-Out Series In Sport Compact Competition
  • Electronic Fuel Injection: Spelling Out The Advantages Of New EFI Systems
  • Get Improved Sales Performance From Pushrods & Lifters
  • Exhaust Products, Part I: Performance Headers
  • Fashion Forward: Professional Crew Gear To Promote Safety & Team Image
  • Mechanical Advantage: Pulleys, Gear Drives & Timing Chains

August: Race Shop Machinery

August
Closing Date

Ad Space Closes:
June 22

Artwork Due

Artwork Due:
June 26

Product Focus:
Guide To Rotors, Calipers, Pads &
Other Brake System Components

Tech Topics:
Advanced Geometry—The Latest In
Drag Race Suspension

Also in this issue:

  • Race Engine Machining Equipment—Advances For 2012
  • Run Whatcha Brung! Race Series & Tracks That Are Wide-Open To Innovation
  • What’s New In Intake Manifolds
  • Main Ingredients: Engine Blocks, Sleeves, Main Caps & Bearings
  • Chill Factor: Efficient New Radiators, Water Pumps, Fans & Related Cooling Equipment
  • Winner’s Circle: What It Takes To Succeed In A Race Engine Business

September: Muscle Car Market

September
Closing Date

Ad Space Closes:
July 26

Artwork Due

Artwork Due:
July 30

Product Focus:
Rod Ends, A-Arms & Radius Rods—
Link Up With The Right Components

Tech Topics:
Nitrous Oxide—The Power Adder
That Revs Up Store Traffic

Also in this issue:

  • Pump Up Profits In The Power Hungry Muscle Car Market
  • Exhaust Products, Part II: Mufflers, Collectors, Bends & Crossovers
  • Oiling Issues Resolved: New & Improved Oil Pans, Tanks & Coolers
  • Race Shop Makeover: Efficient New Cabinets, Tool Carts, Fixtures & Flooring
  • Metal Merchants: Sourcing Race-Grade Materials, Plus: Metal Treatments That Improve Parts
  • Guide To Pit Equipment: Utility Jugs, Jacks, Canopies, Weather Stations & More

October: Off-Road Racing Market

October
Closing Date

Ad Space Closes:
August 24

Artwork Due

Artwork Due:
August 28

Product Focus:
A Look Inside The Latest
Racing Valve Covers

Tech Topics:
Lighter, Stronger, Faster—
Racing Composites

Also in this issue:

  • From Closed-Course To Desert, Dig Into The Dynamic Off-Road Market
  • Primed For A Profi table 2013: PRI Trade Show Preview
  • Trends In Carburetors & Mechanical Fuel Injection For Racing Applications
  • Fabricator’s Toolbox: The Latest In Cutters, Notchers, Benders & Brakes
  • Pre-Made Kits & Harnesses: Untangle The Intricacies Of Race Car Wiring
  • Superchargers: Bolt-On Performance For Instant Profit
  • The Wired Generation: What It Takes To Get Today’s Kids Involved In Racing

November: PRI Trade Show Guide

November
Closing Date

Ad Space Closes:
September 25

Artwork Due

Artwork Due:
September 27

Product Focus:
The Latest Spin On Race
Tires & Wheels

Tech Topics:
Energy Efficiency In Motorsports

Also in this issue:

  • The BIG ONE! Official Guide To The PRI Trade Show
    • Exhibitors Directory
    • Trade Show Floor Plan
    • Special Event & Seminar Schedules
    • Sneak Product Preview
  • Kart Racing—Cross-Over Opportunities For Racing Businesses
  • Reinventing The In-Store Experience: Strategies To Improve Your Sales & Merchandising Skills
  • Social Media Marketing: Powerful Weapons In Your Advertising Arsenal
  • Winner’s Circle: What It Takes To Succeed As A Race Track Promoter
  • Drag Racing Goes Global! How To Tap Into The International Demand
  • Autosport Engineering Show Preview
  • State of the Market Report
  • Regional Race Market Profile

BONUS CIRCULATION AT THE PRI TRADE SHOW!

December: 27th Annual Buyers Guide

December
Closing Date

Ad Space Closes:
October 26

Artwork Due

Artwork Due:
October 30

Tab Pages:
Tab page 4-color advertising rate $5,250

In this issue:

  • The Yellow Pages Of The Racing Industry
  • Complete Contact Information For Over 2100 Industry Suppliers
  • Thousands Of Racing Products & Services
  • Year-Round Sourcing Reference For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Earn Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers’ Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2013 New Product Preview

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2013!

January: Drag Racing Market

Closing Date

Ad Space Closes:
November 23

Artwork Due

Artwork Due:
November 29

Product Focus:
Performance Plumbing Products
Leaking The Latest News!

Tech Topics:
Smart Cars: Advances in Data
Acquisition & Video Logging

Also in this issue:

  • Scorching Sales Opportunities In Drag Racing
  • Head Count: Surveying The Hot New Drag Racing Cylinder Heads
  • Answers In Store: 23rd Annual Racing Retailer Survey Results
  • 2011 Race Market Preview—Insiders Predict a Stronger Year For Sales!
  • Exhaust System Update, Part 1: Performance-Enhancing Headers
  • The Changing Market For Oil Pans, Tanks & Coolers

February: Stock Car Market

Closing Date

Ad Space Closes:
December 21

Artwork Due

Artwork Due:
December 23

Product Focus:
Staking Your Claim On Performance Oil Pump Sales

Tech Topics:
Oval Track Transmissions & Clutches: Transforming Power Into Profits

Also in this issue:

  • Hot Stocks! Sales Strategies In Late Model, Sportsman & Street Stock Racing
  • Keys To Selecting The Right Race Trailer—Plus: Financing Tips
  • Picture Perfect: The Growing Demand For Graphics & Wraps
  • Introducing Cutting-Edge Camshafts For The 2011 Season
  • How To Merchandise Scales, Gauges, Shock Dynos & Other Chassis Tuners
  • Exhibit Hall Exclusive! PRI Trade Show Wrap-Up

March: Road Racing Market

Closing Date

Ad Space Closes:
January 25

Artwork Due

Artwork Due:
January 27

Product Focus:
Safety Sellers: Suits, Helmets, Shoes & Other Driver Safety Apparel

Tech Topics:
Lifting Sales Of Racing Valves
 

Also in this issue:

  • Road Racing Revelations: The Market To Watch For Technological Advances
  • R&D Fast Track—Wind Tunnels, CFD, Shaker Rigs & Other Advanced Test Equipment
  • Electronic Fuel Injection: Making Big Inroads Into Racing
  • Exhaust System Update, Part 2: Mufflers, Collectors, Bends, Crossovers & More
  • Upgrading Your Cylinder Head Prep Equipment
  • Turbos & Intercoolers: Spinning Horsepower Into Profit

April: Marine Performance Market

Closing Date

Ad Space Closes:
February 23

Artwork Due

Artwork Due:
February 25

Product Focus:
Batteries, Alternators & Starters:
Inventory Strategies

Tech Topics:
New Engine & Chassis
Dyno Developments

Also in this issue:

  • Just Add Water: Recipe For Success In The Marine Racing Market
  • Performance Pistons: Forging Ahead With New Technology
  • Tuning Tow Vehicles For More Get-Up & Go—Plus: Diesel Performance
  • Carburetors & Mechanical Fuel Injection: Finding New Ways To Fuel Racing
  • Round-Up Of Oval Track Rearends, Gears & Driveshafts
  • Heat Suppression & Fire Protection Products—Taming Temperatures

May: Open Wheel Market

Closing Date

Ad Space Closes:
March 24

Artwork Due

Artwork Due:
March 28

Product Focus:
Vehicle Safety Equipment:
Seats, Harnesses, Fuel Cells

Tech Topics:
Lightweight Contenders:
The Role Of Composites In Racing

Also in this issue:

  • Opportunities In Open Wheel Racing Market
  • Ignition Systems—Start Selling More!
  • Fail-Safe Fasteners: The Essential Add-On Sale
  • Connecting Rod Technology: Exploring New Techniques & Materials
  • Air Filters & Air Intake Systems: Purely Profitable
  • Drag Race Driveline, Part 1: Clutches & Torque Converters

June: Youth Race Market

Closing Date

Ad Space Closes:
April 26

Artwork Due

Artwork Due:
April 28

Product Focus:
Rod Ends, A-Arms & Radius Rods

Tech Topics:
Valve Springs, Rockers & Locks

Also in this issue:

  • The Kids Are All Right: Target Your Business To Today's Tech-Savvy Young Racers
  • Create A Revolving Door For Repeat Customers With Race-Grade Oils & Lubricants
  • Improving The Product Mix: Inroads Into Intake Manifolds
  • Fabricator's Guide To The Latest Cutters, Notchers, Brakes, Shears, Rollers & Other Metal-Working Equipment
  • New Oval Track Cylinder Heads Liven Up The Roundy-Rounds
  • Tool Talk: Trends In Pneumatic, Hand & Engine Diagnostic Tools
  • Top Drawer Of The Tool Box

July: Sport Compact Market

Closing Date

Ad Space Closes:
May 25

Artwork Due

Artwork Due:
May 27

Product Focus:
Increase Oval Track Shocks, Springs & Suspension Parts

Tech Topics:
Sophisticated New Sensors For Virtually Every System

Also in this issue:

  • Drags, Drifting, Time Attack, Rally & More! Tune Into The Evolving Sport Compact Market
  • Shop On Wheels: Cabinets, Tool Boxes, Tie-Downs, Winches, Generators & Other Trailer Accessories
  • New Coatings Have Got You Covered
  • Quick ETs On Tap: Selling Nitrous Oxide Kits & Refills
  • New Developments In Crankshafts, Plus: Crank Balancers & Prep Equipment
  • Drag Race Driveline, Part 2: Transmissions & Bellhousings

August: Race Shop Machinery

Closing Date

Ad Space Closes:
June 23

Artwork Due

Artwork Due:
June 27

Product Focus:
Cooling System: Radiators,
Water Pumps, Fans & More

Tech Topics:
Profitable Problem-Solvers:
Gaskets, Seals & Sealants

Also in this issue:

  • Smart Shopper's Guide To The Latest Shop Machinery Offerings—Plus: CAD/CAM Equipment
  • How to Tap Into Legends, Micro-Sprints & Other Enticing Entry-Level Series
  • Form Meets Function In Race-Bred Valve Covers
  • All The Rage In Road Racing: Suspension, Driveline & Other Chassis Components
  • Performance Parts Update: Pushrods & Lifters
  • Air In, Power Out: A Simple Formula For Supercharger Sales

September: Muscle Car & Mustang Market

Closing Date

Ad Space Closes:
July 26

Artwork Due

Artwork Due:
July 28

Product Focus:
Jack Up Sales Of Time-Saving
Pit Equipment

Tech Topics:
Update On Blocks, Sleeves,
Main Caps & Bearings

Also in this issue:

  • Tapping Into Sales Of Performance Parts For Mustangs, Camaros & Other Muscle Cars
  • New Developments To Meet The Demand For High-Efficiency Fuel Pumps & Filters
  • Boosting Team Image: Uniforms, Helmets, Shoes, Gloves & Other Crew Gear
  • Load 'Em & Leave 'Em: A Labor-Saving Look At Parts Cleaning Machines & Media
  • Braking News: Rotors, Calipers, Pads & Other Brake Components
  • Steering System Components: Strategies To Turnaround Sales

October: Kart Racing Market

Closing Date

Ad Space Closes:
August 25

Artwork Due

Artwork Due:
August 29

Product Focus:
Tips For Turning More Race Tires
& Wheels

Tech Topics:
Connect With Your Customers:
Sell More Wiring, Kits & Harnesses

Also in this issue:

  • Kart Smarts! Find Out What It Takes To Sell To The Kart Racing Crowd
  • Plan Ahead! Exclusive 2011 PRI Trade Show Preview
  • Shop Fixtures, Cabinets, Flooring, Tool Boxes & Other Products To Improve Shop Efficiency
  • Shock Talk: Developments In Drag Racing Suspension Components
  • Pulleys, Gear Drives & Timing Chains—Turn Them Into Fast Moving Parts
  • Metal Sourcing Guide For Engine & Car Builders—Plus: New Metal Treatments For Bulletproof Parts

November: PRI Trade Show Guide

Closing Date

Ad Space Closes:
September 23

Artwork Due

Artwork Due:
September 27

Product Focus:
New Designs & Developments To Improve Race Track Safety

Tech Topics:
The Future Of Energy Efficiency & Green Tech In Motorsports

Also in this issue:

  • Official PRI Show Guide - 2012 Sales Start Here!
    • List of Exhibitors & Locations
    • Trade Show Floor Plan
    • Special Event & Seminars Schedules
    • Sneak Product Preview
    • Insider's Guide To Orlando
  • Hot Ticket! The Short Track Promoter's Guide To Sold-Out Shows
  • Well-Heeled Racers: Tapping Into Arrive & Drive & The Growing Market For Racing Country Clubs
  • Doing Business In The Euro Race Market: Visitor's Guide To Britain's Autosport Engineering Show
  • Trends For 2012: Looking Ahead To Next Season's Hottest Sales Sectors
  • Race Market Profile: What We Can Learn From One Of Racing's Booming Regions

BONUS CIRCULATION AT THE PRI TRADE SHOW!

December: 26th Annual Buyers Guide

Closing Date

Ad Space Closes:
October 25

Artwork Due

Artwork Due:
October 27

Also in this issue:

  • The Yellow Pages Of The Racing Industry!
  • Complete Contact Information For Over 2100 Industry Suppliers
  • Thousands Of Racing Products & Services In An Easy-To-Find Format
  • Year-Round Sourcing Reference For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Earn Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers' Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2012 New Product Preview

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2012!

 

 

 

Download Download

Get your 2012 Rate Card and Ad Reservation Calendar by clicking here.

Monthly Features

Industry Insights

Industry leaders share their views with PERFORMANCE RACING INDUSTRY readers, describing critical changes in the market and important trends on the horizon.

Retailer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Race Shop

An up-to-the-minute, comprehensive pictorial of what’s new in hardcore racing products. Plus, you can view the Race Shop Editorial Department Archives online.

Catalogs

Readers look forward to this visual presentation of the latest in manufacturers’ and distributors’ catalogs. Just like the new products in our Race Shop, you can view the Catalogs Editorial Department Archives online.

Regular Features

International Report

PRI reports on growing business opportunities in motorsports around the world. From racing retailers in the UK to car builders in Italy or engine builders in Brazil, the racing industry continues to grow worldwide.

Engine Builder Profile

A key link in moving specialized race engine parts, PRI magazine regularly puts the editorial spotlight on a busy race engine business. They share their strategies for finding new customers, tightening overhead, purchasing new machinery, budgeting for R&D, and much more.

 

 

 

clear.gif
clear.gif
clear.gif
 clear.gif
© PERFORMANCE RACING INDUSTRY 2012
clear.gif