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Editorial Calendar


January: Drag Racing Market

Closing Date

Ad Space Closes:
November 21

Artwork Due

Artwork Due:
November 25

  • Interactive IssueSpeed Channels: Advances In Data Acquisition & Video Logging—Interactive Feature
  • Race Market Forecast For 2014: What You Need To Know To Be Successful This Season
  • Camshaft Chronicles: Ongoing Innovations Continue To Lift Sales
  • Cutting-Edge Cylinder Head Prep Equipment
  • New Drag Race Cylinder Heads Designed To Dominate
  • Keep Your Shop On Top: Why It’s Time To Upgrade Your Engine Or Chassis Dyno
  • Oval Track Transmissions & Clutches: Gear Up For Greater Sales
  • How Does Your Store Shape Up? 26th Annual PRI Racing Retailer Survey Results

February: Stock Car Market

Closing Date

Ad Space Closes:
December 27

Artwork Due

Artwork Due:
January 3

  • Indy Exclusive: PRI Trade Show Wrap-Up
  • Energize Sales Of Batteries, Alternators & Starters, Plus: The Charge To Electric & Hybrid Racing
  • Tuned For The Track—Scales, Gauges, Shock Dynos & Other Chassis Setup Equipment
  • Take The Stress Out Of Connecting Rod Selection
  • Ignition Systems: Start Selling More!
  • Channels Of Trade: Tracking International Performance Parts Imports & Exports
  • Tremendous Profit Potential In Performance Plumbing Products
  • Secure Sales Of Race-Grade Gaskets, Seals & Sealants

March: Road Racing Market

Closing Date

Ad Space Closes:
January 24

Artwork Due

Artwork Due:
January 28

  • Interactive IssueSorting Out The Expanding Array of Valves, Valve Seats & Guides—Interactive Feature
  • Dial In Sales Of Drag Race Clutches & Torque Converters
  • Turbochargers, Turbo Kits & Intercoolers: Spinning Power Into Profits
  • Proven Performance: Using Simulation Software, Wind Tunnels & Other Testing Technologies To Take Your Race Program To The Next Level, Plus: Speed Up R&D With Rapid Prototyping
  • Strategies For Sourcing Metals & Alloys
  • Time Is Money: New Labor-Saving Options In Parts Cleaning Equipment
  • 2014 Trailer Options: First-Class Accommodations For Traveling Teams

April: Mustang Market

Closing Date

Ad Space Closes:
February 24

Artwork Due

Artwork Due:
February 26

  • Interactive IssueThe Rise Of Rotating Assemblies—Pre-Balanced Crank, Rod, Piston Packages Continue To Grow In Popularity—Interactive Feature
  • Clean Air Initiative: Advances In Air Filters & Intake Systems
  • Bullet-Proof Transmissions & Bellhousings For Drag Racing
  • Attach Race Grade Fasteners To Every Parts Sale
  • From Seats To Fuel Cells—Equip Your Racers With The Most Advanced Vehicle Safety Equipment, Plus: Innovative New Helmets, Head & Neck Restraints, Gloves & Other Driver Safety Gear
  • New Oil Pumps For Peak Engine Performance
  • Back Gate Game Plan: Promoters’ Proven Strategies To Attract New Racers & Keep Them Coming Back

May: Open Wheel Market

Closing Date

Ad Space Closes:
March 24

Artwork Due

Artwork Due:
March 26

  • Interactive IssueRacing’s EFI Revolution: Update On Engine Management Systems & A Corresponding Feature On Tuning Chips, Injectors & Throttle Bodies—Interactive Feature
  • What CAD/CAM Capability Can Do For Your Business
  • Innovations In Oval Track Cylinder Heads
  • Oval Track Driveline Overview—Developments In Rearends, Gears & Driveshafts
  • Valve Springs & Rocker Arms: Meeting The Demand For New Designs
  • On-Site Sales: Opportunities In Trackside Vending
  • Profit In The Pits: Merchandising Jacks, Utility Jugs, Carts & Other Must-Have Pit Equipment

June: Tractor Pulling Market

Closing Date

Ad Space Closes:
April 24

Artwork Due

Artwork Due:
April 28

  • Top DrawerPounding The Pavement: Road Race Driveline Components
  • High-Tech Coatings: Value-Added Products For Virtually All Race Components, Plus: Metal Treatment To Extend Parts Life
  • Composite Materials That Exhibit Light Weight & Durability
  • Cutters & Abrasives: Shaving Time Off Machining Tasks
  • Intake Manifolds: The Race To Keep Up With New Cylinder Head Technology
  • Strength, Agility & Longevity: The Evolution Of Performance Pistons & Rings
  • Hauler Overhaul: Products To Enhance Tow Vehicle Performance
  • Top Drawer Of The Toolbox: Add Fast-Moving New Products To Your Inventory

July: Dirt Late Model Market

Closing Date

Ad Space Closes:
May 23

Artwork Due

Artwork Due:
May 28

  • Interactive IssueEvery Racer Needs Them: Race-Grade Oils & Lubricants—Interactive Feature
  • Racing Crankshafts: Set Sales In Motion, Plus: Harmonic Dampers—Doing Away With Torsional Vibration
  • Standing Up To Greater Demands—New Developments In Pushrods & Lifters
  • Handling Sales Of Performance Shocks & Springs
  • Temperature Tamers: Innovations In Racing Radiators, Water Pumps & Fans
  • Trackside Support: New Cabinets, Carts, Lifts, Generators & Other Must-Have Trailer Accessories
  • Wide-Open Racing: Innovation Thrives In Time Attack, Land Speed, Hill Climb & Other Unlimited Racing Arenas

August: Race Shop Machinery

Closing Date

Ad Space Closes:
June 24

Artwork Due

Artwork Due:
June 26

  • Interactive IssueMods Are Rockin’—Dirt Or Asphalt, Modified Continue Their Meteoric Rise
  • Putting The Pieces Together: Headers, Merge Collectors & Bends—Interactive Feature
  • Giant Killers—Wringing Big Horsepower From Small-Liter Engines
  • Boost Sales Of Racing Brakes
  • Data Mining: New Sensors Let You See Inside Every System Of A Race Car
  • Tool Talk: The Latest In Diagnostic, Pneumatic & Hand Tools
  • Rev Up Repeat Business With Nitrous Oxide Sales

September: Muscle Car Market

Closing Date

Ad Space Closes:
July 24

Artwork Due

Artwork Due:
July 28

  • Performance Platforms: Engine Blocks, Sleeves, Bearings & Main Caps Continue To Progress
  • Suspension Superstars—Rod Ends, A-Arms & Radius Rods
  • Wheeling & Dealing: Increase Sales Of Steering System Components
  • Holding Their Own: Carburetors & Mechanical Fuel Injection Remain At The Forefront Of Racing
  • Oil Pans, Tanks & Coolers—Solving Your Customers’ Oiling Issues
  • Top Off Sales Of Fuel Pumps & Filters
  • Shape Up Your Race Shop With The Latest Flooring, Fixtures, Cabinets & Tool Carts

October: Off-Road Racing Market

Closing Date

Ad Space Closes:
August 26

Artwork Due

Artwork Due:
August 28

  • PRI Trade Show Preview: What To Expect From The Largest Global Gathering Of Hardcore Race Parts Purveyors
  • Pulleys, Gear Drives & Timing Chains: Tips For Turning More Product
  • Advances In Fabrication & Welding Equipment—New Tools For Chassis & Body Builders
  • Brilliant Electrical Solutions—Wiring Kits & Harnesses
  • Old Is New Again—Serving The High-Dollar Nostalgia Drag Race Market
  • Use E-Commerce To Extend Your Brick & Mortar Store’s Market Reach
  • To Protect & Serve: The Evolution Of Heat Suppression & Fire Protection Products

November: PRI Trade Show Guide

Closing Date

Ad Space Closes:
September 23

Artwork Due

Artwork Due:
September 25

  • Business Beat: Looking Ahead To 2014’s Hottest Sales Sectors
  • Owners Of New Tracks Tell Why They’re Betting On The Future Of Racing, Plus: How They’ve Designed Their Facilities To Appeal To Today’s Race Fan
  • Kids In Cars: Strategies To Get The Next Generation Behind The Wheel
  • Conquering New Worlds—Tips For Doing Business In The Middle East, Latin America & Other Emerging Race Markets
  • Gateway To The European Race Market: Guide To The Autosport Engineering Show
  • In The Winner’s Circle—High-Powered Roles for Women In The Racing Industry
  • Team Spirit: The Latest In Functional & Fashionable Crew Gear
  • Regional Race Market Report: Inside A Hotbed Of Racing
  • Minding Your Business: Expert Advice On Closing, Add-On Sales, Bundling & Other Retail Sales Strategies


December: 29th Annual Buyers Guide

Closing Date

Ad Space Closes:
October 28

Artwork Due

Artwork Due:
October 30

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Get your 2014 Rate Card and Ad Reservation Calendar

Monthly Features

Industry Insights

Industry leaders share their views with Performance Racing Industry readers, describing critical changes in the market and important trends on the horizon.

Retail Essentials/Retail Intel

Alternating columns from retail experts providing useful advice, guidance and strategies on a number of different business and management related topics for racing parts sellers.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Race Shop

An up-to-the-minute, comprehensive pictorial of what’s new in hardcore racing products.


Readers look forward to this visual presentation of the latest in manufacturers’ and distributors’ catalogs.

Regular Features

Retailer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Race Track Profile

This recurring feature delivers an in-depth look at some of today's most successful racing facilities, including keys to longevity, business decisions, and overall philosophies that keep their front and back gates moving.

International Report

PRI reports on growing business opportunities in motorsports around the world. From racing retailers in the UK to car builders in Italy and engine builders in Brazil, the racing industry continues to grow worldwide.

Engine Builder Profile

A key link in moving specialized race engine parts, PRI magazine regularly puts the editorial spotlight on busy race engine businesses, which share their strategies for finding new customers, tightening overhead, purchasing new machinery, budgeting for R&D, and much more