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Digital Ad Specs


PRINTING SPECIFICATIONS

  • Printing: Web Offset; 4-color process (CMYK).
  • Line Screen: 175-line.
  • Trim size: 8.375" wide x 10.875" high. Keep all live matter .375" from outside trim and gutter.
  • Bleed: Only permitted on full page, spread, and tab pages. Must extend .125" beyond trim size on all sides and include printer's trim marks.
  • Spreads: Account for gutter (inside margin) when running type and art across left- and right-hand pages.
  • Please Note: Advertiser assumes all responsibility for files that do not output correctly due to errors or omissions during construction. Design assistance is subject to hourly charge.

 

AD PREPARATION

PERFORMANCE RACING INDUSTRY requires that all ad files be submitted as single-page, high-resolution PDF, or PDFx1a files. For multiple ads, send each ad in a separate PDF file.

  • Document Set Up:Set the document page size to match PRI's ad trim size exactly. Do not build ad on default paper size of 8.5 X 11.
  • Export PDF: Use PDFx1a settings

 

PDF PRODUCTION REQUIREMENTS

  • Color: Must be sent in CMYK format. No RGB files accepted. Color accuracy is the responsibility of the advertiser and will be held to GRACoL/SWOP standards.
    B&W art must be sent in Grayscale or Bitmap format.
  • Images: Minimum resolution of 300 ppi (color or grayscale files) and 1200 dpi (bitmap or line art files). Images and logos from websites are not usable for print, as they are low resolution (72 ppi). Never resample up images, rather scan at high resolution to start. If using image compression, use only maximum quality or lossless compression.
  • Fonts: Embed all fonts in PDF file.
  • PROOFS: It is highly recommended that a GRACoL/SWOP certified color profile be applied to the ad. PRI will assume supplied materials are in compliance with current industry specifications.

PRI does not accept responsibility for reproduction or color matching if not using a approved color profile. Printer will match color on press as closely to color profile as Web Offset printing allows.

 

AD SUBMISSION

  • Email your ad to production@performanceracing.com
  • For your protection, we will preflight your ad in preparation for printing. If there are any errors, you will be sent an email and given the opportunity to correct them.
  • Your PRI ad files will be stored for two years at no charge. Two years from the date of your original ad submission your ad file will be removed from our archives. If you require other storage arrangements please contact the production manager.
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