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Digital Ad Specs


PRINTING SPECIFICATIONS

  • Printing: Web Offset; 4-color process (CMYK).
  • Line Screen: 175-line.
  • Trim size: 8.375" wide x 10.875" high. Keep all live matter .375" from outside trim and gutter.
  • Bleed: Only permitted on full page, spread, and tab pages. Must extend .125" beyond trim size on all sides and include printer's trim marks.
  • Spreads: Account for gutter (inside margin) when running type and art across left- and right-hand pages.
  • Please Note: Advertiser assumes all responsibility for files that do not output correctly due to errors or omissions during construction. Design assistance is subject to hourly charge.

 

AD PREPARATION

PERFORMANCE RACING INDUSTRY requires that all ad files be submitted as single-page, high-resolution PDF, or PDFx1a files. For multiple ads, send each ad in a separate PDF file.

  • Document Set Up:Set the document page size to match PRI's ad trim size exactly. Do not build ad on default paper size of 8.5 X 11.
  • Export PDF: Use PDFx1a settings

 

PDF PRODUCTION REQUIREMENTS

  • Color: Must be sent in CMYK format. No RGB files accepted. Color accuracy is the responsibility of the advertiser and will be held to SWOP standards. B&W art must be sent in Grayscale or Bitmap format. Do not use ICC or color profiles.
  • Images: Minimum resolution of 300 ppi (color or gray - scale files) and 1200 dpi (bitmap or line art files). Images and logos from websites are not usable for print, as they are low resolution (72 ppi). Never resample up images, rather scan at high resolution to start. Files must be uncompressed.
  • Fonts: Embed all fonts in PDF file.
  • PROOFS: Because color views differently from one computer monitor to another, it is highly recommended that a CMYK/SWOP certified color proof accompany the ad file. PRI will assume supplied materials are in compliance with current SWOP specifications. PRI does not accept responsibility for reproduction or color matching without a SWOP-certified color proof. Printer will match color on press as closely to provided proof as Web Offset printing allows.

 

AD SUBMISSION

  • Upload ads directly from your web browser! Go to the PRI Ad Upload Center.
  • Once your ad has been successfully uploaded, you will be sent an email confirming delivery.
  • For your protection, we will preflight your ad in preparation for printing. If there are any errors, you will be sent an email and given the opportunity to correct them.
  • Your PRI ad files will be stored for two years at no charge. Two years from the date of your original ad submission your ad file will be removed from our archives. If you require other storage arrangements please contact the production manager.
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