His campaign has been boosted by the completion in September of a new Concorde Agreement, which sets the framework upon which Formula One teams participate in the championships and share in its commercial success from 2013-20.
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Industry News
December 6, 2013
Utilizing an immersive integrated marketing approach, Coca-Cola has engaged fans, customers and employees across virtually every facet of the NASCAR ecosystem, including promotions, B2B, online, broadcast, at track, event marketing, social media and retail.
Industry News
December 6, 2013
Stewart's passion for racing extends beyond his ownership stake in Stewart-Haas Racing, his team which will expand to four full-time Sprint Cup cars in 2014. Besides the dirt oval at Eldora, Stewart is also part-owner of local tracks in Macon, Ill., and Paducah, Ky.
Industry News
December 5, 2013
Presented annually by the iconic Champion brand, the Shuman award recognizes individuals and organizations that have played vital roles in the continued growth of professional stock car racing.
Industry News
December 5, 2013
In all, six changes and updates will be made starting with the selection of the Class of 2015—all designed to improve upon an already strong process that has led to the selection of 25 deserving inductees.
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