The new format will debut with the Toyota Save-Mart 350 at Sonoma Raceway on June 23 and will return at Watkins Glen for the Cheez-It 355 at the Glen on August 11.
Memberships for this point in the season are at an all-time high and growing as drivers pursue nearly $50,000 in prize money and contingencies for those who place at the end of the season.
Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2500 retail locations to support the national promotion.
Defending champions Red Bull celebrated not only one, but two achievements at the Bahrain International Circuit.
The Andretti Autosport driver, who last year scored four wins on his way to the championship, also won the hearts, minds and votes of RACER readers.
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