Remember the last time you had one of those days at the race track where, if it could go wrong, it did?

The day starts out great. The car is ready and looking good. You’ve spent the last three weeks tweaking and adjusting, and, man, she is right.

You’re loaded up and headed to the track when it begins. The AC in the truck cab quits. Then, from the back seat comes, “Hey what’s that smell?” and everyone is suddenly on the edge of their seat. Then shotgun says, “Oh crap! What was that noise?” Next thing you know you’re on the side of the road with a broken belt, and the practice clock is ticking.

You make it to the track, but then, three laps into the race your car is on pit road. You’ve got a flat. You grab the...

Continue reading Don’t Get Bit »
By Dan Schechner on February 25, 2015

* Power Conference: Each year PRI makes a real effort to attend SEMA’s MPMC Media Trade Conference, a late-January event that brings together motorsports journalists from across the US for three days of individual, face-to-face meetings with dozens of the industry's leading manufacturers. After attending my first conference in 2013, I compared it to speed dating (or what I imagine speed dating must look like), where media types bounce from room to room at the Embassy Suites hotel for 30-minute sessions with representatives from the parts makers of their choosing. This year my dance card was filled with...

Continue reading Views & Notes: March 2015 Edition »
By Meredith Kaplan Burns on February 19, 2015

Quickest pass in NHRA history.
Top qualifying position.
Event win.
And all without a sponsor.

That about sums up the accomplishments of the Alan Johnson Racing (AJR) team earlier this month at the 55th annual Circle K NHRA Winternationals in Pomona, California.

But the full story dates back to the conclusion of the 2014 NHRA Mello Yello Drag Racing Series season in November, when AJR was feeling pretty confident after completing another strong year with drivers Shawn Langdon, who finished fourth in Top Fuel, and Khalid alBalooshi, who finished eighth. Driving for the team, Langdon had won the Top Fuel...

Continue reading A Racer’s Perseverance »
By Bill Sessa on February 6, 2015

The Schmidt family—Al, his wife Joelle and their son Greg—relies largely on their reputation, rather than a substantial advertising budget, to promote Paradigm Automotive & Performance of Brainerd, Minnesota. Friends telling friends creates repeat business, they believe.

They do, however, use social media to stay in touch with those customers and to promote sales. “We run specials on Facebook that we can target to specific people,” said Greg Schmidt, who manages the store’s social media campaigns.

By buying sponsored ads based on keywords, “we can advertise to men, women, certain age groups,” he said, explaining features that can be highly selective, such as targeting specific niches of road racers or drag racers,...

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