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By John Kilroy on June 26, 2013

There’s an old joke about economists that goes, “If you laid all the economists in the world end to end, they still wouldn't reach a conclusion.” That’s why you find very little in the way of economic forecasting in PRI magazine. We tend to believe that you wake up in the morning and do everything you can to push your business forward. Buy right, market aggressively, sell relentlessly. A business drives its economics. It’s refreshing and encouraging to visit North Carolina, and spend time with racing entrepreneurs. We had a great gathering of almost 200 racing business owners, executives and other motorsports professionals at the PRI Reception at the Red Rocks Cafe in Huntersville the week before the Coca Cola 600. These were a bunch of...

Continue reading Entrepreneurial Spirit »
By Andrea Brake on June 26, 2013

Last month I had the pleasure of visiting one of my customers, Motor State Distributing, in Watervliet, Michigan.

I was generously given a tour of their 150,000-square-foot facility, and I must say it was quite impressive. Motor State Distributing warehouses products for approximately 600 companies, and has around 90,000 part numbers in stock.

Each employee I spoke with was very welcoming and truly seemed to enjoy working there.

However, the main reason behind my visit to this Midwest mega-distributor was to attend the 25th Annual Lane Automotive Car Show and Cruise In, which took place May 24-25.

It’s stating the obvious that there were a ton of cars on display. But in addition, approximately 154 booths and...

Continue reading Motoring In Michigan »
By John Kilroy on June 26, 2013

On behalf of the PRI team, I wish to express our appreciation and utmost respect for all of Jason Leffler’s extraordinary achievements in the sport of auto racing, and share our condolences with his family and his friends.

As one of Steve Lewis’ drivers in the #9 Midget, many of the PRI team got to know Jason. He was a fierce competitor, a real champion, and a great guy.

I recall Steve telling a story about an incident that occurred when data acquisition was first starting to filter down into the grassroots ranks of racing, and the #9 team was testing at Phoenix. As one of his drivers approached one of the turns, it was discovered that a dip in the track surface would cause the car to jump to the right and the driver would...

Continue reading Jason Leffler »
By Jeff Butcher on June 10, 2013

Connecting with customers moves your brand ahead. Engaging with customers requires a creative, sustained and dedicated effort. Earning customers produces growth. Retaining customers is high priority. A retained customer spreads the word relating to your quality, innovation and proven history.

Customer retention returns customers that have experienced the efforts of your successful group. Superior treatment allows retained customers to return year after year to purchase your products and services. A retained customer becomes an extension of your brand and becomes an evangelist that helps your team to identify and win new customers.

Introducing new customers to your brand takes time, focus and investment. Investing in new...

Continue reading Customer Engagement Marketing »
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