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By Bob Haro on November 11, 2014

As a fellow entrepreneur and businessperson, I’ve spent most of my adult life building my own company and brand name. I learned early on the value of name recognition and what it meant to have a successful and marketable name to sell.

Beginning circa 1978, Haro Bikes, the company that grew out of my passion as a BMX rider and artist, blossomed over the years into one of the most successful brands in the BMX market. I learned very quickly that coming up with innovative BMX products was just the beginning. You had to create a strong brand name and image while backing it up with smart and consistent marketing coupled with the best riders in the sport, which helped to build my brand’s equity and value in the marketplace.

I...

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By Annamarie Malfitana-Strawhand on November 4, 2014

Having a fresh perspective when working on solutions to your problems makes all the difference. Albert Einstein said: "Problems cannot be solved at the same level of awareness that created them."

When I coach, I become that person that can give my clients a fresh perspective and guide them more quickly to solving their problems. They were stuck on their own for a long time because they were still in the "problem awareness."

When clients and students start in my programs, as their coach I am already in the "solution awareness" for solving their problems. This always works really well for our coaching sessions, and I hear this a lot from them: "Wow, I did not think of that" or "Wow, I never saw it that way."

It's not...

By Dan Schechner on September 29, 2014

* High-End Rearends: Recently, PRI had the privilege of touring the one-and-only Currie Enterprises race shop and manufacturing facility in Corona, California. The company that started out designing and building differentials for material-handling equipment back in 1959 has grown over the decades to become one of the world’s most recognized names in rearends and drivetrain components. As Ray Currie explained, his business now supplies products for scores of off-road, rock-climbing, endurance and other applications in some of the planet’s least forgiving environments. During our visit we observed a massive array of different rearend products at various stages of design,...

By John Kilroy on September 12, 2014

For years, PRI would work to entice the noted Los Angeles Times motorsports reporter Shav Glick to write about the PRI Trade Show, and as part of the story, the industry side of the sport of auto racing. We would take Shav out to lunch at one of his favorite restaurants. We even flew him to the PRI Trade Show to participate in Smokey Yunick’s Industry Roundtable panel discussion one year. Shav was a great guy, and we loved hearing his stories, such as the era in Los Angeles when you would just naturally take a date to the midget race at Gilmore Stadium. However, when we’d pop the question about writing about the PRI Trade Show, Shav would tell us that he writes “about people, not parts.” We may have been disappointed with the...

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