* A Force For Good: An early summer swing through the South brought yours truly to the doorstep of one of PRI’s staunchest supporters: leading safety equipment manufacturer G-Force Racing Gear. A tour of the company’s Roswell, Georgia, facility revealed a tightly run shop. And my host, Jeremy Curtis, shared some valuable insights into where G-Force is headed. For one, Curtis was quite high on the performance thus far of his one- and two-piece GF 745 racing suits, which debuted at last year’s PRI Trade Show. He also noted the popularity of newly released accessory products for racing crews, including backpacks and helmet bags. Curtis felt confident that 2015–16 would pay dividends...
By Dan Schechner on August 7, 2015
Continue reading Views & Notes: August 2015 Edition »
By Annamarie Malfitana-Strawhand on August 19, 2015
I am usually on the other end of the spectrum when it comes to sponsorship, working with race drivers and teams on how to properly prepare, attract and manage sponsors. But many of you may not know that I have quite a bit of experience working on the other side of sponsorship—as the “sponsor” or representative of the “sponsor/company” in the motorsports and performance industry. I have assisted many companies in choosing the right team/driver to sponsor, and also helped them create marketing programs around their sponsorships to make sure they get a good return on their investment.
As a company owner myself for many years, especially when I owned a web development and graphic design firm, I was constantly approached by...
Continue reading Grow Your Company Through ‘Ideal’ Sponsorship Programs »
By Missy Sandal on July 22, 2015
I think it’s safe to say we’ve all worked somewhere at some point where there was one employee that made everyone ask, “How does so-and-so still have a job here?” Maybe they were really slow at accomplishing anything, or made a lot of mistakes; maybe they were chronically late or absent; maybe they had a really bad attitude.
Continue reading You’re Fired! (And That’s OK) »
By Dan Schechner on July 17, 2015
* RCR's Royal Treatment. Ever wondered what a primary sponsorship for one of NASCAR’s premier Sprint Cup teams gets you? If you work at Dow, it could mean a trip to the annual Goodwood Festival Of Speed in West Sussex, England, to rub fenders with scores of legendary and modern-day race cars and drivers. This summer’s bucket list adventure for a select group of Dow personnel was arranged by officials from Richard Childress Racing, whose No. 3 Chevrolet SS currently driven by Austin Dillon—and emblazoned with the multinational corporation’s unmistakable red...
Continue reading Views & Notes: July 2015 Edition »