By Annamarie Malfitana-Strawhand on April 22, 2015

It’s springtime, and most racers are thinking about how they can come out of the box strong this season and hopefully make their racing budgets last all season long. Many of them may have focused on their marketing efforts and attracting new sponsors during the offseason, and now just want to focus on the racing itself as the season starts to heat up.
But savvy racers understand the importance of converting some of the smaller sponsors they were able to bring on early in the season into full season sponsors—or better yet, up-leveling these relationships from associate or product sponsors to full level partnerships.
So let’s think even longer term: focusing on...

Continue reading Season-long Sponsorship Advice »

Remember the last time you had one of those days at the race track where, if it could go wrong, it did?

The day starts out great. The car is ready and looking good. You’ve spent the last three weeks tweaking and adjusting, and, man, she is right.

You’re loaded up and headed to the track when it begins. The AC in the truck cab quits. Then, from the back seat comes, “Hey what’s that smell?” and everyone is suddenly on the edge of their seat. Then shotgun says, “Oh crap! What was that noise?” Next thing you know you’re on the side of the road with a broken belt, and the practice clock is ticking.

You make it to the track, but then, three laps into the race your car is on pit road. You’ve got a flat. You grab the...

Continue reading Don’t Get Bit »
By Dan Schechner on February 25, 2015

* Power Conference: Each year PRI makes a real effort to attend SEMA’s MPMC Media Trade Conference, a late-January event that brings together motorsports journalists from across the US for three days of individual, face-to-face meetings with dozens of the industry's leading manufacturers. After attending my first conference in 2013, I compared it to speed dating (or what I imagine speed dating must look like), where media types bounce from room to room at the Embassy Suites hotel for 30-minute sessions with representatives from the parts makers of their choosing. This year my dance card was filled with...

Continue reading Views & Notes: March 2015 Edition »
By Meredith Kaplan Burns on February 19, 2015

Quickest pass in NHRA history.
Top qualifying position.
Event win.
And all without a sponsor.

That about sums up the accomplishments of the Alan Johnson Racing (AJR) team earlier this month at the 55th annual Circle K NHRA Winternationals in Pomona, California.

But the full story dates back to the conclusion of the 2014 NHRA Mello Yello Drag Racing Series season in November, when AJR was feeling pretty confident after completing another strong year with drivers Shawn Langdon, who finished fourth in Top Fuel, and Khalid alBalooshi, who finished eighth. Driving for the team, Langdon had won the Top Fuel...

Continue reading A Racer’s Perseverance »
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