By Gene Marks on November 25, 2015

Editor’s note: This column originally appeared on
What will be the biggest challenge facing leaders in the next five years? It's the same challenge that's faced leaders since the beginning of time. It's people. Ask any successful business owner and you'll learn that the key to their success is always the people in their organization. This fact will always be the same, even as people dynamics change. Want to be surviving and thriving five years from now? Then make sure you've got the answers to these five questions about your people.
1. Am I fair?
A ...

By Dan Schechner on November 13, 2015

* Save The Salt: On the heels of a breakthrough meeting between land speed racing advocates and stakeholder groups in early fall, Save The Salt Coalition chairman (and SEMA chairman) Doug Evans declared, “We are finally at the starting line in the race to save Bonneville.”

In fact, the significance of this mid-September gathering at the famed Salt Flats cannot be overstated—nor should its urgency. Four of the five major racing events held annually at the BSF were cancelled in 2015 due to weather and deteriorating conditions. And while Mother Nature will behave as it pleases, conflicting reports over who is responsible for the dwindling Salt Flats—and even...

By Dan Schechner on November 5, 2015

Race sponsorship comes in many forms, from Fortune 500 company-backed branding campaigns in professional series to handshake agreements between family owned speed shops and local drivers. Regardless of scale, both sides of the sponsorship equation are encouraged to read PRI Magazine’s feature article on Motorsports Sponsorship, which appears in our November 2015 issue, and consider the following advice from our expert sources, as compiled by contributing writer Louise Ann Noeth:   

Derek Daly  |  Derek Daly Academy
Be sure to understand the athlete and his...

By Mike Copeland on November 13, 2015

Because the OPTIMA Batteries’ Search for the Ultimate Street Car is a street performance car-based series, it is the perfect venue for Lingenfelter Performance Engineering to showcase the performance parts we build. Participants encounter the whole gamut of driving situations, from high-speed runs on major race tracks, to autocross tracks, as well as regular public highways.

As this series has grown, so has the requirement for more horsepower. When Lingenfelter started in the OPTIMA series as a sponsor four years ago, many of the cars had 350-450 horsepower. Today, the standard power in the top cars is in the 700 hp range. These cars are primarily running naturally aspirated engines, and this demanding...

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