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By John Kilroy on June 1, 2011

For over two decades, PRI has felt that we were somewhat of an expert in advertising, since that’s a lot of what we do every day here in working with our customers to drive new business to their doors.

In the Internet world, however, PRI is learning digital advertising in many ways just the same as you are. We’re getting schooled. And we wanted to share this point of view about two goals in internet advertising, which we also do to promote attendance at the PRI Trade Show.

It seems there are two types of advertisements. One is more institutional. It’s to remind people where they live in the worldwide web that we’re part of their world. It’s to maintain a presence in the mental landscape...

By on May 15, 2014

It is the first week of May, and as it’s been for 100 previous “months of May,” preparation is beginning for the 100th running of the Indianapolis 500 mile race  This is a special, important and significant racing tradition that has meant so much to so many people all these years including the person who is writing this blog item that will serve as the Publisher’s Page for the June issue of PRI magazine.

My first real recollection of the Indianapolis 500 was a very hot Memorial Day weekend in 1953 when my father took me to Corona, California, known then as the “circle city” to attend a vintage car race using the original circle around the city track. We watched the old race cars speed by as we listened to Sid Collin’s...

By John Kilroy on May 30, 2011

We enjoyed a visit to the PRI offices yesterday from Trey McFarland, sales and marketing for Mahle Motorsport, and Ted Hughes, marketing manager for Mahle Clevite, along with Rachal Smith, vice president of strategic operations for the Martin & Company advertising agency.

We covered a lot of topics, and there’s a couple things we wanted to share here with the PRI community of racing business folks.

Most importantly, McFarland said Mahle Motorsport is working very hard to make as many race pistons as possible that they produce on a custom basis available as shelf product. He said the company has provided him with a formula where he can manufacture some fairly small batch runs of race pistons and still make...

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