Successful businesses consistently seek and implement new ways to add value for their customers. They realize and exploit the fact that much of the value they provide to customers is not only a superior product, service, or workmanship, but the superior knowledge they possess in their line of business. They even become known as value-added businesses because they know how important the knowledge and expertise they provide is, and how much it impacts their bottom line.
Below are a few examples of how to add value in addition to providing knowledge:
* Extend your warranties or return policies.
* If you own a performance automotive service business, stay open later hours to accommodate people who work late. Provide ”...