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By Christine Corelli on October 20, 2015

Successful businesses consistently seek and implement new ways to add value for their customers. They realize and exploit the fact that much of the value they provide to customers is not only a superior product, service, or workmanship, but the superior knowledge they possess in their line of business. They even become known as value-added businesses because they know how important the knowledge and expertise they provide is, and how much it impacts their bottom line.

Below are a few examples of how to add value in addition to providing knowledge:

* Extend your warranties or return policies.

* If you own a performance automotive service business, stay open later hours to accommodate people who work late. Provide ”...

By Dan Schechner on October 8, 2015

* Power Hours: What does a daily columnist for The Washington Post have in common with a YouTube sensation? If you said both will be presenting dynamic seminars at the 2015 PRI Trade Show, well, you’re now eligible for our bonus round. You’re also in luck, because registered Trade Show attendees will be able to catch both presentations, free of charge, from 8–9 a.m. on Friday, December 11, and Saturday, December 12, at the Indiana Convention Center.

The first day of PRI-sponsored seminars leads off with Gene Marks, a bestselling author, weekly columnist for Forbes, Inc. Magazine and The Huffington Post, among others, and a frequent guest on MSNBC, Fox News and CNBC. Described as “energetic, informative...

Continue reading Views & Notes: Oct. 2015 Edition »
By Gene Marks on October 2, 2015

Editor’s note: This column originally appeared on inc.com.
 
Do you run a business? Then don't take a vacation. I mean it. Don't.
 
Of course, I don't mean not to take some time off. You definitely should. You need to make sure you're getting out of the office. You need a breather. You have to re-charge. It's important that you spend the time with your family. You'll remember those times much more than the times you spent in the office. So go to the Caribbean. Take that cruise. Visit Europe. Knock yourself out. Just don't call it a vacation.
 
You're just not ready.
 
That's because most business owners, particularly small business owners like...

Think about what it means to “Pay It Forward.” Most of you have probably seen the movie, or at least heard of the idea.
 
In this blog entry I’m going to try to motivate you to do something for someone else—for FREE. It seems like a hard sell these days, or is it? You may be thinking, “Well it depends on what you want me to do” or “How much is it going to cost me?” Or both.
 
Over the years I’ve had the opportunity to meet and talk with some great people in the racing business on the floor of the PRI Trade Show, and I can’t help but see so much potential and opportunity for “Pay It Forward.”
 
Now let’s be clear: “Pay It Forward” is not a business or networking opportunity. Rather, it...

Continue reading Pay It Forward »
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