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By Corey Perlman on November 3, 2016

Editor’s Note: Corey Perlman will present an exclusive seminar, “Social Media Overdrive,” at the 2016 PRI Trade Show on December 10, from 8–9 a.m., in Room 242 of the Indiana Convention Center. In it, he will discuss best practices for your website, Facebook, Instagram and content creation.
 
I realized something today – I never buy from a cold call. Never have, never will. I get cold calls, cold emails, even cold knocks on the door. But I never buy. Not sure if it’s lack of trust, a frustration from the interruption, or just something inside me that screams...

Continue reading Cold Call Confession »
By Mike Brown on October 11, 2016

Editor’s Note: Mike Brown will present an exclusive seminar, “From the Sponsor Side: Building Successful Business Relationships,” at the 2016 PRI Trade Show on December 9, from 8–9 a.m., in Room 243 of the Indiana Convention Center. In it, he will discuss achieving success in the racing business through key partnership lessons.

Waiting at O’Hare airport for my flight, another business traveler stopped in front of me, and asked, “Mike Brown?”

He was a former corporate sales executive where I used to work. He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run...

By Corey Perlman on October 4, 2016

Editor’s Note: Corey Perlman will present an exclusive seminar, “Social Media Overdrive,” at the 2016 PRI Trade Show on December 10, from 8–9 a.m., in Room 242 of the Indiana Convention Center. In it, he will discuss best practices for your website, Facebook, Instagram and content creation.
 
What is social proof?
 
Here’s how it’s defined on Wikipedia:
 
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for...

Continue reading Are You Creating Social Proof? »
By Dan Schechner on October 3, 2016

Now in its 29th year, the Performance Racing Industry Trade Show was recently dubbed “the cat’s meow of the motorsports capital of the world” by one longtime attendee. We couldn’t agree more, as dozens of first-time exhibitors will join over 1000 other top manufacturers and service providers on a packed Show floor for the three biggest business days in racing. Indeed, it won’t be long before the Indiana Convention Center is teeming with new and innovative parts, equipment and solutions for all segments of motorsports, from open-wheel to drag racing, road racing to stock car, off-road to modified, karting to land speed, and so much more. As we’ve proudly noted through the years, it truly is The Epicenter of New Racing Technology (our own...

Continue reading Knowledge Is Power At PRI 2016 »
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