By John Kilroy on August 23, 2012

PRI held a fun luncheon in conjunction with the Sprint Car Hall of Fame during the Knoxville Nationals, and I was just want to thank the 80 members of the racing industry who joined us up in the Hall of Fame on Turn 2. Bob Baker, of the Sprint Car Hall of Fame, is a most congenial host, and we're very grateful to be able to work with him and his equally congenial team. The food from the nearby Rib Shack was outstanding. And it was great for PRI's Reed Morales, Jeff Swoboda and myself to catch up with the folks in attendance, who included a full spectrum of industry segments--retailers, parts manufacturers, car builders, sanctioning bodies and more.

It's the second luncheon PRI has...

By John Kilroy on August 17, 2012

The PRI team, including myself, have spent a lot of time on the road this year connecting with the dynamic racing industry throughout the US, and I wanted to share a quick note about our stop in the Indianapolis area late last month. We had a lot of fun catching up with industry friends at the PRI Reception at Harry & Izzy’s in downtown Indianapolis last July. We had about 75 in attendance, many of them local racing business people and several in town for the Brickyard 400. I was able to visit over a dozen racing businesses while I was in town, and I appreciate the honest and open sharing of information and insight into the racing industry today. Just wanted to thank you all. PRI delivers all the important business news and trends...

Continue reading Thanks, Indianapolis! »
By John Kilroy on August 16, 2012

If there is one area in which virtually every racing businessperson feels they need tuning up, it’s digital marketing. The PRI Trade Show offers a solution!

On Wednesday, November 28, at 9 a.m., the doors will open in Orlando to a day-long presentation of a variety of topics aimed at getting racing business folks up to speed in one of the most affordable, most effective ways to increase sales—digital marketing.

We’re calling it, “Winning The eRace,” and it’s being presented at no charge for attending buyers at this year’s PRI Trade Show.

By Jeff Butcher on July 26, 2012

Spirited conversation often leads to an explosion of ideas. Often, the conversation weaves its way down a road that is different than the original route installed in our mental navigation system.

Recently, I found myself doing research on selecting company names and product names. During my search, my goal was less about companies and products and more about the impact that quality naming has on products and services. I truly believe that some products and companies end up succeeding due to the emotions formed on the name alone. Oh sure, the companies and products have to be good enough for the names to gain lasting relevance, but I do wonder if an impactful name is the initial kick start that propels business inertia in the...

Continue reading The Name Game »
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