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By John Kilroy on June 16, 2011

We’re always on the lookout for creative new ways to promote racing products to racers, and we wanted to pass along the concept of YouTube commercials that we’ve seen as produced by Roush Yates Performance Parts.

They call it Wide Open Wednesday. The concept is simple. Just 30 to 60 seconds of uncomplicated video with a dash of editing. Show the parts and tell the audience the price this week.

There’s something about this kind of video that has a personal touch, compared to, say, an eNewsletter. And the idea of producing one every week at the same time is a clever way to work the promotion into the minds of customers so they return each week out of curiosity, in addition to the motivation to buy parts...

By John Kilroy on June 4, 2012

We had a lot of fun catching up with everybody at the reception at Red Rocks Cafe, in Huntersville, North Carolina last month. We got some great photos of the event from Sam Sharpe, and thought we'd put a gallery here for you to see.

By John Kilroy on June 8, 2011

Imagine one of us, someone in the racing business, putting on a car show so big it required a big blinking electric sign on the highway warning everyone about “Car Show Traffic.”

Now, that’s an event!

And that’s Motor State Distributing.

Motor State is the worldwide warehouse distributor of high performance automotive components for racing, street, and off-road use in Watervliet, Michigan. It was founded by George Lane in 1964, with the opening of parent company Lane Automotive. George and his wife Janet still maintain an interest in the company, but sons, Doug and Dave, have assumed the primary executive roles in the family-owned business. Doug Lane oversees the company’s sales,...

By John Kilroy on June 2, 2011

No one thinks about it much any more, but it’s worthwhile to mention it every once in a while, we believe, as a way to show how times can change for the better….race tracks were at one time an environmental disaster. At many tracks on a race weekend, it was common to find a single place in the pits where teams would dump their oil and allow it to mysteriously disappear into the ground long after they departed. Today, we imagine all that oil heading straight for our drinking water.

Today, at major races, PRI always enjoys a trip to the Safety-Kleen trailer just to say hello to the ever friendly, ever ebullient Safety-Kleen team. The company exhibits in the PRI Trade Show...

Continue reading And A Thanks To Safety-Kleen »
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