By John Kilroy on April 9, 2012

On our recent trip to meet with performance and racing companies in the state of Victoria, Australia, we were impressed with a new POP merchandising tool in the Penrite booth of the Australian Automotive Aftermarket Association exhibit at the F1 race in Melbourne. Penrite had an iPad locked into a metal casing connected to metal shelving displaying its performance lubricants. The iPad was a dynamic, interactive way for Penrite to tell its story. The buyer could scroll up and down, and hit links, but never leave the Penrite site. We anticipate seeing more iPads being used this way.

Continue reading iPad POP Selling Tool »
By Jeff Butcher on March 27, 2012

Whizzing by me on the 2011 PRI Show floor, at the speed of a young Olympic sprinter, was racing industry icon Tony Tobias. Tony had someone to please and moved quickly to meet the need with a sense of urgency that his customers have come to rely upon – he truly enjoys pleasing all.  He literally ran at full sprint to accomplish his mission when most would chose to casually saunter across the million square feet that is PRI Orlando.  

Pushing around 80% of 100 years, Tobias continuously exudes energy at well over Einstein’s mandated universe speed limit of 186,000 miles per second, otherwise known as the speed of light. In racer terms, the speed of light is 700 million miles per hour. At that speed, bump drafting is...

Continue reading The Nose Knows »
By John Kilroy on March 27, 2012

We received many generous comments from PRI Trade Show exhibitors last week regarding the value of  the customer service they receive from PRI folks—individually and as a team. It made me think of trying to put it into words, so our customers know they will continue to get this level of customer service at the 2012 PRI Trade Show. Here’s what you can expect:

1) Good customer service is as important as the initial sale. There are studies that bear out the high costs of getting a new customer versus the efficiencies in keeping customers loyal to your product or service. It just makes sense. Losing a customer due to poor service should be viewed as disastrous and costly. There’s no need for it. The vast majority of what your...

Continue reading Notes On Customer Service »
By John Kilroy on March 27, 2012

Steve Lewis is pulling the photos off his office walls today, and members of the PRI team have been visiting my office to share the emotions of watching him do this. I’m not sure any of us know how to say “Thank you” in a way that truly covers it all.

The PRI adventure is not over by any means. We’re hard on the gas, as we always are at this time of year, laying out plans for new events and new ways to promote the next PRI Trade Show. The art director of 20 years is working on layouts. The expo manager, who’s logged 16 years at PRI, is negotiating with vendors for better prices and improved service for our customers. The top salesperson, who’s been here 14 years, is pounding the phone, providing various marketing solutions for...

Continue reading Thank You, Steve »
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