By on May 15, 2014

After 25 years of working in the racing industry and being a part of the PRI organization, it is very important to have you hear directly from me that I have made the decision to transfer ownership of the PRI magazine and PRI Trade Show to the SEMA organization.
Being able to work in an industry that I loved and to have been able to make so many friends in the process is more that I could ever dreamed would ever occur.  The SEMA organization will keep the current PRI management team intact, and will keep the company located in Laguna Beach in the same building where the first magazine was published 25 years ago.
It has been a true joy working with all of the wonderful entrepreneurial and...

By John Kilroy on March 8, 2012

The starting point for the birth of the RaceSaver Sprint Car Series, founded by French Grimes 17 years ago, was to provide a place for the working man to go open wheel racing. “I’m trying to be like Johnny Appleseed. I want to see RaceSaver across the country as a good Sprint Car class,” he continued. “I want it to propagate and continue to be a class that blue collar guys have a chance to race in. They can come and race with us, bring the whole family and have fun, and even if they don’t win, they’ll be treated with respect.”

The series has now grown to 650-plus drivers at 60-plus tracks, and recently partnered with the IMCA for further growth!

There's a lot of acitivity in the racing industry right now in series and...

Continue reading 3rd Note On "Fun & Affordability" »
By John Kilroy on March 8, 2012

There’s a lot of activity right now in various forms of racing and sanctioning organizations that are focused on ‘fun and affordability’ in racing, and offer a way for a regular working guy to go racing.

In discussion on this subject in oval track racing, the POWRi Racing organization comes up in the conversation pretty fast, with its POWRi Lucas Oil National Midget Series. If you want to look for growth in the racing industry, this is a good place to start.

We spoke with POWRi’ Ken Brown last week, and he shared the “key ingredients” in his successful formula.

First, the tracks are dirt tracks, and they are no longer than 3/8ths of a mile. This format is easier on equipment,...

By John Kilroy on March 6, 2012

We attended the MAZDASPEED Media Day on Tuesday, and always enjoy being part of this event, with so many of the Southern California-based motorsports journalists in attendance. Dean Case does a terrific job creating energy and news at these events, and John Doonan and Jim Jordan are creating a powerful new path when it comes to a car company utilizing motorsports to sell cars. The MAZDASPEED team can go from bold 'high concept' marketing to flawless 'boots on the ground' execution at events without skipping a beat. Pretty amazing to watch.

You’ll see a racing references in Mazda’s cool new TV advertisement. Click here to view it on YouTube. More importantly, you’ll see tons...

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