By Brett Kinsfather on June 1, 2015

Throughout much of my career, working at places like AutoMeter and K&N, I was typically the youngest guy in the room. Then, when I joined Motovicity Distribution about three years ago, I suddenly became one of the older guys.
It was to be expected, as Motovicity is a distributor focused on the sport compact and modern muscle markets—markets crawling with the ever appealing 18- to 34-year-old demographic.
After reality’s swift kick to the shin, I realized it’s actually pretty cool being the newly minted “older guy.” For one, I’m in a position to mentor—people actually listen to what I have to say! And second, I’ve gained a new perspective on being a first-time enthusiast, something that...

By Dan Schechner on June 2, 2015

Well over 100 Charlotte-area race industry members, as well as those in town for the Coca-Cola 600, got together for a festive evening to network and re-connect over food and drinks at one of the region's premier eateries. Among those in attendance were representatives from Automotive Specialists Racing Engines, Carolina Racing Supply, CV Products, Heintz Performance, Kooks Custom Headers, MAVTV, Motovicity Distribution, NASCAR, Roush Yates, Tiger Rear Ends, XRP and many more, as well as professional drivers and race teams.

One of the evening's highlights was the presentation of an oversized check for more than $52,000 to the Victory Junction children's charity, all of which was raised during the Sunnen Engine Charity...

Whenever I see a particularly hard crash in one of NASCAR's national touring series, I get to thinking about how far safety has come at the top levels of racing. Changes range from the new soft walls and head & neck restraints to improved seat belts and driver seat designs.   
In my own late model race car, I like to think I take advantage of all the new safety technology available to me. But when I look around at some of the other teams at my local tracks, I see a huge lack of emphasis on safety. 
Why is that? Why does top-level racing have the latest and greatest in safety equipment and the bottom-level guys don’t?  
I believe the answer is a...

Continue reading Safety Sells! »
By John Kilroy on May 15, 2015

From this vantage point at PRI, it certainly seemed there were changes taking place in racing industry marketing that may not have always been the best thing for the companies shifting their approach. Too many companies, it seemed, were finding a sense of comfort in restricting marketing to the development of their own e-commerce website, regular email blasts to their own customers and maintaining a presence in social media to stay connected to their customers. Unique website visitors, email open rates and Facebook likes are important, and racing companies have done a pretty spectacular job in evolving with new digital media. However, the concern is that some racing companies may have essentially stopped sending messages outside of...

Continue reading Remember The Brand »
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