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By Dan Schechner on November 6, 2013

A new expert presenter has been announced for PRI's special digital marketing conference, Winning the eRace, which takes place at the Indiana Convention Center on the afternoon before exhibits open for the 26th Annual PRI Trade Show.

Lorraine Ball, who is based just outside of Indianapolis, is a highly acclaimed speaker on both email marketing and social media marketing. She will be presenting as a representative of Constant Contact.

A little more background:

Lorraine Ball spent 20 years in corporate America, including with Carrier and...

By Dan Schechner on October 30, 2013

ProMedia, LLC is one of the leading producers of sportsman drag racing events in the marketplace, and is the producer of the NMRA Ford Nationals, the NMCA Muscle Car Nationals, and the NMCA West Street Car Nationals series. Steve Wolcott is the CEO of ProMedia, and a member of the SEMA Board of Directors. As one of the founders of ProMedia, he has kept his finger on the pulse of changes in the racing market to maintain the success and growth of its sanctioning bodies. This is particularly challenging, given the changes in the economy and the racing industry over the past few years. Following are excerpts from a recent interview with Wolcott, conducted by Chris Vopat of the Emerging Trends & Technology Network (ETTN) Select Committee...

By John Kilroy on October 15, 2013

Reed Morales and I greatly enjoyed a trip this past weekend up to Van Nuys for the open house for Ed Pink Racing Engines. Frank Honsowetz is now running the operation, with Tom Molloy as CEO. However, Ed Pink was there, and naturally, a star attraction. At one point, I found myself talking to Ed and Harry Hibler, a driving force at Peterson Publishing back in the early days. I had to tell them that when I was reading Hot Rod magazine back when I was 13, they were the ones creating the world I daydreamed about when reading the magazine. I thanked them.

It was also amazing to have Ed Pink explain his custom dynos, and point out fixtures that were manufactured by Art Chrisman back when Art worked...

Continue reading Ed Pink Racing Engines Open House »
By Dan Schechner on October 8, 2013

Summit Motorsports Park in Norwalk, Ohio, is recognized as one of the premier drag racing facilities in the country. It’s been in operation since 1963, and since 1974 has been owned and operated by the Bader family. Bill Bader III is the owner and president of Summit Motorsports Park, and its continued growth and success going into 50 years of operation is a testament to his ability to adapt to changes and trends in the marketplace. Following are excerpts from a recent interview with Bader, conducted by Chris Vopat of the Emerging Trends & Technology Network (ETTN) Select Committee at SEMA, PRI's parent company.  

Part 1: Advanced Marketing

Looking at how a successful facility like Summit...

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