By John Kilroy on March 27, 2012

We received many generous comments from PRI Trade Show exhibitors last week regarding the value of  the customer service they receive from PRI folks—individually and as a team. It made me think of trying to put it into words, so our customers know they will continue to get this level of customer service at the 2012 PRI Trade Show. Here’s what you can expect:

1) Good customer service is as important as the initial sale. There are studies that bear out the high costs of getting a new customer versus the efficiencies in keeping customers loyal to your product or service. It just makes sense. Losing a customer due to poor service should be viewed as disastrous and costly. There’s no need for it. The vast majority of what your...

Continue reading Notes On Customer Service »
By John Kilroy on March 27, 2012

Steve Lewis is pulling the photos off his office walls today, and members of the PRI team have been visiting my office to share the emotions of watching him do this. I’m not sure any of us know how to say “Thank you” in a way that truly covers it all.

The PRI adventure is not over by any means. We’re hard on the gas, as we always are at this time of year, laying out plans for new events and new ways to promote the next PRI Trade Show. The art director of 20 years is working on layouts. The expo manager, who’s logged 16 years at PRI, is negotiating with vendors for better prices and improved service for our customers. The top salesperson, who’s been here 14 years, is pounding the phone, providing various marketing solutions for...

Continue reading Thank You, Steve »
By on May 15, 2014

After 25 years of working in the racing industry and being a part of the PRI organization, it is very important to have you hear directly from me that I have made the decision to transfer ownership of the PRI magazine and PRI Trade Show to the SEMA organization.
Being able to work in an industry that I loved and to have been able to make so many friends in the process is more that I could ever dreamed would ever occur.  The SEMA organization will keep the current PRI management team intact, and will keep the company located in Laguna Beach in the same building where the first magazine was published 25 years ago.
It has been a true joy working with all of the wonderful entrepreneurial and...

By John Kilroy on March 8, 2012

The starting point for the birth of the RaceSaver Sprint Car Series, founded by French Grimes 17 years ago, was to provide a place for the working man to go open wheel racing. “I’m trying to be like Johnny Appleseed. I want to see RaceSaver across the country as a good Sprint Car class,” he continued. “I want it to propagate and continue to be a class that blue collar guys have a chance to race in. They can come and race with us, bring the whole family and have fun, and even if they don’t win, they’ll be treated with respect.”

The series has now grown to 650-plus drivers at 60-plus tracks, and recently partnered with the IMCA for further growth!

There's a lot of acitivity in the racing industry right now in series and...

Continue reading 3rd Note On "Fun & Affordability" »
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