By John Kilroy on January 18, 2013

PRI is starting the next 25 years of its history with a bold move that unifies two racing industry trade shows into one powerful event. As most of you know, SEMA purchased the International Motorsports Industry Show, and the PRI Trade Show will be moving to Indianapolis, with Thursday, Friday, Saturday Show dates, December 12-14, 2013. The IMIS Show will be consolidated into the PRI Trade Show.

Hundreds of our exhibitors will find their exhibit expenses for the year reduced by being in just one Show, instead of two, plus, we’ll deliver more buyers in the aisles. We’re returning to the old PRI formula of locating the Show in the middle of the country. Draw a circle around Indianapolis for 8 hours drive time, and you have attendees...

By John Kilroy on December 14, 2012

The racing industry lost one of its nicest guys the other night in Dick Dixon. He was an ever-smiling bastion of positive energy and enthusiasm. We had many conversations at many industry events over the years, and we’ll sure miss him at the next big event: the PRI Trade Show.

Southern California media relations expert Doug Stokes, of Stokes Communication, penned a moving tribute to Dick, and we would like to share it here:

My dear friend Dick Dixon left us in his sleep last night, he was a friend to many in this business, this is what I've come up with about him so far...
Here was a guy who just plain never tired of being a totally dedicated/all-in car person. As long as I'd known him I've always...

By Jeff Butcher on November 18, 2012

Centralizing your industry focus in one location reduces travel expenses and places your products in an environment of excitement. Industry buzz adds to promotions, making Trade Shows the perfect vehicle to promote your company.

Since Trade Shows come with the associated expenses, it is wise to think about your goals when attending or exhibiting any shows. Looking beyond the obvious will enhance many facets of your organization. Trade Shows place shoppers and vendors in a room that sets the mood for a proactive business shopping experience.

Advance planning will help you to gain the most benefit. Everyone at a show is busy. Setting up meetings in advance, with a time range, will prepare customers or vendors so they are...

Continue reading Trade Show Game Plan »
By Dan Schechner on November 1, 2012

Not long ago we came across an organization that’s been doing some good work on behalf of racing.   

Founded by drag racer Joe Bilancio (Division 2, Super Comp-SC2052) and based in West Palm Beach, Florida, the nonprofit American Youth Motorsports Team (AYMT) provides seminars and outreach for kids on motorsports safety, career opportunities, drug and alcohol prevention, and more.

Over the years its all-volunteer staff has visited youth groups, schools and critical care children’s hospitals throughout the Southeast.

Seminars usually last at least two hours, and after some education, kids are allowed to test out an actual junior dragster and pro go-kart, as well as simulators, helmets, jackets, gloves and...

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