Blogs | Performance Racing Industry
By John Kilroy on June 26, 2013

On behalf of the PRI team, I wish to express our appreciation and utmost respect for all of Jason Leffler’s extraordinary achievements in the sport of auto racing, and share our condolences with his family and his friends.

As one of Steve Lewis’ drivers in the #9 Midget, many of the PRI team got to know Jason. He was a fierce competitor, a real champion, and a great guy.

I recall Steve telling a story about an incident that occurred when data acquisition was first starting to filter down into the grassroots ranks of racing, and the #9 team was testing at Phoenix. As one of his drivers approached one of the turns, it was discovered that a dip in the track surface would cause the car to jump to the right and the driver would...

Continue reading Jason Leffler »
By Jeff Butcher on June 10, 2013

Connecting with customers moves your brand ahead. Engaging with customers requires a creative, sustained and dedicated effort. Earning customers produces growth. Retaining customers is high priority. A retained customer spreads the word relating to your quality, innovation and proven history.

Customer retention returns customers that have experienced the efforts of your successful group. Superior treatment allows retained customers to return year after year to purchase your products and services. A retained customer becomes an extension of your brand and becomes an evangelist that helps your team to identify and win new customers.

Introducing new customers to your brand takes time, focus and investment. Investing in new...

Continue reading Customer Engagement Marketing »
By Dan Schechner on June 4, 2013

To The Victors... This year marks a major milestone for Edelbrock, as the iconic company celebrates its 75th anniversary with special events and promotions throughout 2013.

Among them is a Mustang Giveaway, wherein one lucky winner will receive a 2013 edition of the pony car featuring Edelbrock and Ford Racing Performance upgrades.

The prize package also includes a round trip for two, with VIP accommodations, to the 2013 SEMA Show in Las Vegas. Once there, the beneficiaries will be treated like royalty as special guests of Vic Edelbrock, and take delivery of their new car.

“Our first R&D test vehicle was a 1932 Ford Roadster, so it only makes sense that we give away a Ford to celebrate our 75th...

Continue reading Views And Notes »
By John Kilroy on June 13, 2013

As my father would exclaim when something big happened around our house, “Man, oh, man!” Those were my words when we completed the initial floor plan plotting process for the 2013 PRI Trade Show. The big response by racing companies to the return of the PRI Trade Show to Indianapolis, and the consolidation of two shows into one, has been huge. Throughout the Indiana Convention Center, attendees of this year’s Show will experience an extraordinary array of exhibits by hardcore racing parts manufacturers that hasn’t been seen in years. When we fire up the interactive online floor plan, we experience a virtual tour of the floor plan and it’s a speed feast throughout the Convention Center. From small specialist racing companies to the...

Continue reading Big Response! »
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