I was fortunate enough to be invited by Dean Case of Mazdaspeed to the Formula SAE West Competition this weekend to participate on a panel of racing industry professionals as a presentation judge. I jumped at the opportunity to participate, as I was eager to find out what innovation was on the horizon for racing from this next generation of motorsports engineers. The experience was inspiring as I was surrounded by the future of racing and a healthy new crop of young engineers that have vision, passion, creativity and optimism. I was ready for the day…what could be more exciting than the spirit of innovation, school pride and the thrill of competition?...
By Reed Morales on July 14, 2011
Continue reading Formula SAE West Competition—Judging Is A Great Experience »
By John Kilroy on June 22, 2011
We've had a lot of fun putting together this new web page, offering you the daily news in the racing industry, new products on a weekly basis, blog entries and more. Our hope is that PRI becomes a part of your first moments in the morning at your racing business...a quick review of the daily news with your morning cup of coffee. We'll have some fun along the way, too.
PRI magazine offers the same powerful experience of thoughtfulness, insight and perspective as racing entrepreneurs rethink their businesses and how to navigate the future. There's nothing like a magazine as a useful business tool on a monthly basis. It can't be beat.
A Readex Research study of PRI magazine readers show that our audience...
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By John Kilroy on June 17, 2011
Just wanted to share with everybody a shopping experience that provided a quick, classic example of what to do with a first-time customer.
I was walking through the little shopping district of my hometown when a vintage midget appeared in a store window. That got my attention. I was stopped dead in my tracks. And when my eyes moved past the classic race car, I found I was looking into a display window for a new men's clothing store.
Furthermore, there was a mannequin wearing a cool, long-sleeved T-shirt with a poster for an old Ascot midget race printed on it. OK, I'm a first-time buyer in this new store. Here are the three questions the owner asked that I wanted to pass on here:
"Is this your...
Continue reading Best Practice For A First Time Customer »
By Steve Lewis on June 20, 2011
Editor John Kilroy has 'pushed the button' to start a new era in our PRI method of disseminating information to the worldwide racing industry. We have been working on this project here for the last six months spearheaded by John Kilroy and his colleague Rob Hiner (Creative Director and Web Manager Guru) to design a special new PRI Web Portal Landing Page. This page will allow us to “expand our reach” and get racing industry news to the heart of the market the moment the news breaks.
John, Rob and a highly acclaimed web management firm by the name of Trinet have worked diligently these past few months to come up with an extraordinary Web Portal Page design that has many special features and unique methods...
Continue reading Expanding Our Reach »