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By John Kilroy on June 23, 2011

When the economy stalled out and took a dive in 2008, our first thought was that we’d rather be in this mess with racers, because racers are built for challenges. Resourcefulness is one of the things racers love about this sport. Impossible doesn’t really exist. Forget whining altogether.

In putting together the daily news for the new ‘front page’ of the PRI website, we’ve gotten in tune with the racing industry in a hyper sort of way. We’re publishing a number of news items every day, but we’re also reading through tons of news released about racing on a daily basis.

The impression we got immediately upon switching to this new gear of daily news is that racing is indeed...

By Reed Morales on July 14, 2011

I was fortunate enough to be invited by Dean Case of Mazdaspeed to the Formula SAE West Competition this weekend to participate on a panel of racing industry professionals as a presentation judge.  I jumped at the opportunity to participate, as I was eager to find out what innovation was on the horizon for racing from this next generation of motorsports engineers.  The experience was inspiring as I was surrounded by the future of racing and a healthy new crop of young engineers that have vision, passion, creativity  and optimism.   I was ready for the day…what could be more exciting than the spirit of innovation, school pride and the thrill of competition?

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By John Kilroy on June 22, 2011

We've had a lot of fun putting together this new web page, offering you the daily news in the racing industry, new products on a weekly basis, blog entries and more. Our hope is that PRI becomes a part of your first moments in the morning at your racing business...a quick review of the daily news with your morning cup of coffee. We'll have some fun along the way, too.

PRI magazine offers the same powerful experience of thoughtfulness, insight and perspective as racing entrepreneurs rethink their businesses and how to navigate the future. There's nothing like a magazine as a useful business tool on a monthly basis. It can't be beat.

A Readex Research study of PRI magazine readers show that our audience...

Continue reading PRI With Your Morning Coffee »
By John Kilroy on June 17, 2011

Just wanted to share with everybody a shopping experience that provided a quick, classic example of what to do with a first-time customer.

I was walking through the little shopping district of my hometown when a vintage midget appeared in a store window. That got my attention. I was stopped dead in my tracks. And when my eyes moved past the classic race car, I found I was looking into a display window for a new men's clothing store.

Furthermore, there was a mannequin wearing a cool, long-sleeved T-shirt with a poster for an old Ascot midget race printed on it. OK, I'm a first-time buyer in this new store. Here are the three questions the owner asked that I wanted to pass on here:

"Is this your...

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