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By John Kilroy on July 20, 2011

We'll put the racing industry against any other industry when it comes to customers service. Racing retailers, engine builders, fabricators and other racing businesses almost universally tend to go above and beyond to keep their customers racing.

However, if you want to take a few minutes to review and maybe rethink the customer service at your racing business, you may want to check these thoughts from Ed Hess, a professor at the University of Virginia’s Darden Graduate School of Business. He shared his perspective on customer service with us, and we thought we’d pass along his advice for your consideration. Hess has a new book “Growing an Entrepreneurial Business: Concepts & Cases” out by...

By Meredith Kaplan Burns on July 14, 2011

Southern California summer heat welcomed the inaugural JE Pistons NMRA/NMCA West Coast Shootout, presented by Lucas Oil, over the weekend of July 8–10, but that didn’t deter the hardcore muscle car enthusiasts from turning out for the series’ first appearance at the Auto Club Dragway in Fontana, California.

For years I had read about the awesome NMRA and NMCA events in Race Pages and Fastest Street Car, respectively, which are put on by the ProMedia group, but they were always a few thousand miles away from the PRI offices in California. But this time I was only a short drive away from the Inland Empire track, so I took advantage of the close proximity.

For any horsepower aficionado, what a great...

By John Kilroy on July 15, 2011

We greatly enjoyed a visit to the PRI offices yesterday by Ryan Flaherty, national chairman of the National Auto Sport Association (NASA), which has 13,000 participants nationwide. The series offers one of the easiest and most affordable entry points into racing, and we at PRI are very appreciative of a series like NASA that transforms so many fans into racers, because that’s the beginning of sales of racing products.
 
Here’s an exchange from the NASA website forum that may not seem too exciting at first, but it’s a magical moment when a racer is about to be born…and sales of a helmet, driver suit, specialty lubricants, chassis tuning equipment, suspension parts, engine services and more...

By John Kilroy on July 13, 2011

Testing electronic fuel injection for the NASCAR Sprint Cup Series at Kentucky Speedway this week was a pretty historical day. Dr. Andrew Randolph, ECR Engines technical director shared a brief Q&A interview with the race media.

YOUR THOUGHTS ON HOW THE TEST FOR THE ELECTRONIC FUEL INJECTION (EFI) IS GOING FOR THE FIRST TIME ON A NASCAR SANCTIONED TRACK: “It is going very well. We are setting the transient characteristics of the engine. That is how it works when you get into the throttle and out of the throttle because that is where fueling becomes a challenge is when you’re having rapid changes in the throttle position. That is what we are spending most of our time working on is the calibration for when they...

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