By Jeff Butcher on December 17, 2012

Customers are business. If you buy into the simple concept that business is lifeless without customers, then it follows that “your” customers are “your” business. The complications beyond this thought are the distractions that derail visible activities, yet your efforts will be more efficient if you keep your mind on simplicity.

It is simple—customers are business. The equation is more personal if stated, Your Customers = Your Business.

Since customers sustain business, then taking action on customer input will create more activities that can enhance the customer's perceived value of your efforts. The math is simple. More Customers = More Business. Absolute sales dollar volume and profits are the result of increased...

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By John Kilroy on January 18, 2013

PRI is starting the next 25 years of its history with a bold move that unifies two racing industry trade shows into one powerful event. As most of you know, SEMA purchased the International Motorsports Industry Show, and the PRI Trade Show will be moving to Indianapolis, with Thursday, Friday, Saturday Show dates, December 12-14, 2013. The IMIS Show will be consolidated into the PRI Trade Show.

Hundreds of our exhibitors will find their exhibit expenses for the year reduced by being in just one Show, instead of two, plus, we’ll deliver more buyers in the aisles. We’re returning to the old PRI formula of locating the Show in the middle of the country. Draw a circle around Indianapolis for 8 hours drive time, and you have attendees...

By John Kilroy on December 14, 2012

The racing industry lost one of its nicest guys the other night in Dick Dixon. He was an ever-smiling bastion of positive energy and enthusiasm. We had many conversations at many industry events over the years, and we’ll sure miss him at the next big event: the PRI Trade Show.

Southern California media relations expert Doug Stokes, of Stokes Communication, penned a moving tribute to Dick, and we would like to share it here:

My dear friend Dick Dixon left us in his sleep last night, he was a friend to many in this business, this is what I've come up with about him so far...
Here was a guy who just plain never tired of being a totally dedicated/all-in car person. As long as I'd known him I've always...

By Jeff Butcher on November 18, 2012

Centralizing your industry focus in one location reduces travel expenses and places your products in an environment of excitement. Industry buzz adds to promotions, making Trade Shows the perfect vehicle to promote your company.

Since Trade Shows come with the associated expenses, it is wise to think about your goals when attending or exhibiting any shows. Looking beyond the obvious will enhance many facets of your organization. Trade Shows place shoppers and vendors in a room that sets the mood for a proactive business shopping experience.

Advance planning will help you to gain the most benefit. Everyone at a show is busy. Setting up meetings in advance, with a time range, will prepare customers or vendors so they are...

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