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By John Kilroy on August 6, 2011

A cool thing for an editor in producing daily news on the internet is that we can verify if we’re hitting the mark with our readers. Google Analytics, available at no charge to anybody who wants it, can give you many, many reports on how people are utilizing your website.

And we’re happy to tell you that the new ‘front page’ of the PRI website, with daily racing industry news throughout the week, is catching fire.

The page is already running 170% higher in unique views than a year ago, and we’re increasing that number of unique viewers by roughly 10% each week.

Thank you all for joining us each day (Just bookmark the page or make us...

By John Kilroy on August 5, 2011

We received a very nice note from Tim Frost, publisher of the National Speedway Directory, a valuable resource around the PRI editorial offices, about our new ‘front page’ of the PRI website. Tim was at the same MIA House of Lords reception attended by PRI’s Arianna Maugeri in the UK, as you can see in the photo below. Tim and Margo Frost visit with Arianna (center).

The Frosts with Arianna

The Speedway Directory is a paperback book of nearly 600 pages that describes all the race tracks in the US and Canada, with full contact information and...

By John Kilroy on August 3, 2011

Wherever Adrian Newey goes in Formula One, the cars get faster, the teams climb up the standings and championships happen. If there is one person at the top of the pyramid when it comes to the aerodynamics of a race car, a lot of people see Adrian Newey standing there.

As technical director of Red Bull Racing, he designed their 2010 championship-winning car, the RB6, and is enjoying his 2011 RB7 design dominating the field once again.

We mention Mr. Newey as a way to describe the multi-pronged efforts PRI makes to develop the PRI Trade Show as a truly international event. In the photo below, you can see PRI’s Arianna Maugeri standing with Adrian Newey (right) and Chris Aylett, CEO of the British racing trade...

By John Kilroy on August 2, 2011

Each year in promoting the PRI Trade Show, we use several avenues to put a special invitation out there to professional race teams to attend the Show. In these times when everyone's budget is being stretched as far as possible, the racing aftermarket offers a terrific answer in the search by professional race teams for both innovations and savings.

An annual visit to the PRI Trade Show is especially valuable to professional race teams that do not necessarily have the biggest budget in the series.

We say, come to the PRI Trade Show and....

Explore 700,000 square feet of competitive advantages.

Discover advanced engineering from the racing aftermarket.

Get the best advice to eliminate...

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