Marketers throughout business today are seeking ways to connect to customers through recent smartphone technology. QR codes allow smartphone users to snap a photo, which will then take the user to a website, including video on the internet.
It's a pretty impressive concept. Someone walking by a QR code, or finding it in a print publication, is instantly immersed in an internet world of the company's choosing.
One idea of using this technology for racing retailers and race engine builders would be to have a QR code in a public place at a race track to start the connection process with a potential new customer, introduce a new product or describe a new sale event.
Goodridge is using the expanded capacities of...