By John Kilroy on February 11, 2013

Substantial buying activity throughout the exhibit hall and well-attended events marked the final appearance of the PRI Trade Show in Orlando, following an extraordinary 8-year run in this terrific host city. After 25 years, the PRI formula continues to deliver results to the racing industry suppliers that exhibit their new product lines. Industry buyers appreciate the broad spectrum of new racing technology for their review. It is the place to get absolutely current with contemporary technology in racing, in addition to catching up with old industry friends and colleagues. The Show serves as the three biggest business days in racing.

There were also many educational opportunities and lively social...

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By Jeff Butcher on January 17, 2013

Creating a new idea is a special accomplishment. While special, just because you think up an idea, it pays to consider that ownership of ideas belongs to more than just the individual. Ideas only take on life when they are supported by groups that are larger than the singularity that created inspiration. Feel good about inspiring others and your ideas will take on larger-than-life expectations. If you revere those that went out on the limb with you in support of the idea presented, you will find a higher level of success than you could find on your own.
Ideas are truly owned by the groups of people that pledge their belief. Ideas that are void of support muddle in the quicksand of challenge. Life is sucked out of...

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By Jeff Butcher on December 17, 2012

Customers are business. If you buy into the simple concept that business is lifeless without customers, then it follows that “your” customers are “your” business. The complications beyond this thought are the distractions that derail visible activities, yet your efforts will be more efficient if you keep your mind on simplicity.

It is simple—customers are business. The equation is more personal if stated, Your Customers = Your Business.

Since customers sustain business, then taking action on customer input will create more activities that can enhance the customer's perceived value of your efforts. The math is simple. More Customers = More Business. Absolute sales dollar volume and profits are the result of increased...

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By John Kilroy on January 18, 2013

PRI is starting the next 25 years of its history with a bold move that unifies two racing industry trade shows into one powerful event. As most of you know, SEMA purchased the International Motorsports Industry Show, and the PRI Trade Show will be moving to Indianapolis, with Thursday, Friday, Saturday Show dates, December 12-14, 2013. The IMIS Show will be consolidated into the PRI Trade Show.

Hundreds of our exhibitors will find their exhibit expenses for the year reduced by being in just one Show, instead of two, plus, we’ll deliver more buyers in the aisles. We’re returning to the old PRI formula of locating the Show in the middle of the country. Draw a circle around Indianapolis for 8 hours drive time, and you have attendees...

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