Blogs | Performance Racing Industry
By Dan Schechner on February 27, 2014

On the heels of its return to action following a two-year absence, Auto Club Dragway in Fontana, California, will host the Inaugural Southern California High School Drags on Saturday, May 3.

The event is aimed at providing young auto enthusiasts an opportunity—and venue—to race in a controlled environment, encouraging them to take racing off the streets and onto the track.

Students will compete on teams representing their own high schools, earning points for a coveted Southern California High School Team Championship trophy for 2014. The program’s concept was developed and will be organized by ProMark LLC, a...

By John Kilroy on February 25, 2014

If you were to come to PRI one day and pry the lid off the top of the building and just peer in, you would identify a lot of the activity here as “selling.” This is a critical part of the equation here at PRI, and one of the key ways we work to keep in close touch with this ever-changing industry. For us, the sales process is a highly effective communication tool. The sharing of ideas, news, perspectives and, occasionally, industry gossip goes both ways. PRI ‘hears’ a lot through its sales team. A big part of selling is answering the question, “What do our customers want?” Believe me, they tell us, we listen and get to work on our products to make sure they align directly each year with the answer to this question.

At PRI, there’...

Continue reading The Selling Part Of The Equation »
By Dan Schechner on February 4, 2014

For the past two years, PRI Trade Show attendees have extracted valuable information from one of the nation's leading experts on small business management and accounting.

Tom Shay of Profits Plus in St. Petersburg, Florida, is a fourth generation small business owner and manager with more than three decades of experience as a successful independent retailer. He has authored 12 books on small business management and a college textbook on small business accounting. He has also produced hundreds of articles on management for over 75 business publications worldwide.

And beginning in 2012, he has provided selections from his highly acclaimed seminar series, tailored specifically for...

By John Kilroy on January 16, 2014

In my career at PRI, it has never ceased to amaze me how the sport of auto racing is intertwined throughout American lives. In my own life, some very fun moments have occurred far away from a race track. It might have been at a back-to-school night, sitting in the grandstands for a Little League game or at a wedding reception. I am talking to a stranger or new acquaintance when the subject of what I do for a living comes up.  Next, I find the person I’m talking to runs a Winston West stock car (some time ago), or competes in Time Attack or spent years drag racing. Suddenly, we are speaking the same language. There’s a real enthusiasm in the conversation. And pretty soon, some fun stories are shared, and mutual acquaintances...

Continue reading Woven Into The Fabric »
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