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By John Kilroy on September 27, 2011

Auto racing and cable TV have had a long and successful marriage. Those who may not have been around at the beginning might not know that auto racing drove the cable TV business at its birth, and cable TV, in turn, greatly expanded the number of TV hours devoted to auto racing, thus helping the sport to expand its customer base.

Cable TV discovered a big competitive advantage in auto racing that was largely ignored by the old broadcast TV business model. Cable TV found a great sport with a huge following that was tremendously underserved when it came to television. If ESPN put auto racing on TV, then race fans would have to get cable TV to watch. So, auto racing drove cable subscription.

Furthermore, auto racing came...

By John Kilroy on September 21, 2011

Bold thinking is a much-admired trait in these times, when we’ve all come to the conclusion that what worked in 2007 may not work today.

It’s no time to be lazy in our thinking.

And so, when we come across a bold moment of marketing, it’s a cool thing to just stop and appreciate it.

Here’s our most recent such moment: Walking through Costco (chaing of warehouse discount stores), when we saw a major display up front for K1 Speed Indoor Go Kart Racing.

Karting in Costco? How did that happen? Someone was thinking outside the box!

In the neverending battle of motorsports versus stick-and-ball sports, a key competition to attract the next generation of racers, K1 Speed is...

Continue reading Karting In Costco »
By on May 15, 2014

I was calmly working at my desk, when suddenly our Senior Trade Show Coordinator and Master of Attendee Registration Nicole Harless came storming into my office and in a loud and excited voice exclaimed, “It’s started. It’s started. We are already receiving attendee preregistration forms and we have not even started our PRI Trade Show preregistration campaign!”

Nicole’s excitement stems from the fact that we have already launched our extensive print and web-based advertising program both domestically and internationally. I guess I can confidently say that “advertising pays” as we are getting a great response. However, Nicole is right about the fact that we have not truly launched our entire 2011 PRI Trade Show preregistration...

By John Kilroy on September 2, 2011

The Management Seminars at the PRI Trade Show are an important tradition, and an incredibly valuable opportunity owners of racing businesses. (1) There’s no charge. (2) They only require an hour of your time. (3) They are extremely well focused for owners and managers of racing businesses. (4) They are taught by professionals active in the racing industry.

So, we highly advise racing entrepreneurs to review the list of six seminars we’ve put together for Friday and Saturday mornings. Put them on your agenda. Even if the topic may be a bit intimidating, you have the chance to sit there and soak in everything you can for an hour. You’ll exit the seminar with nuggets of information you’re sure to employ to...

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