By Dan Schechner on June 2, 2016

* Braking Ground: A tip of the cappello to Italian brake manufacturer Brembo over a recent—and successful—“first pour” at the company’s new cast-iron foundry in Homer, Michigan.

The brake systems innovator and longtime PRI Trade Show exhibitor christened this latest addition to its worldwide network of foundries during a test-run of sorts in late April, where furnaces were charged and molten raw material deposited into molds to ensure all facility functions were tip-top. And they were, according to company officials, opening the door to a ramp-up in production that was just getting underway at press time; the 266,000...

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By John Kilroy on June 2, 2016

One of the most valuable concepts I've gained personally from the racing industry is the profound meaning of "race ready." Over 25 years ago, before I entered the racing industry through PRI, I would have provided a glib definition to "race ready." But, it's not just a statement about preparedness. That's too mild. It's about a coiled kind of energy. It's about a 24/7 experience. It's about winning in an event where there are 10, 20, 30 or more others capable of winning, and also race ready. It's more than's dreaming with a hard deadline to making it all real. It's savvy individuals who are certain there's not one more thing to do before the race starts. Everything that can be done has been done. Often, impossible things...

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By Dan Schechner on May 10, 2016

* Countdown To 100: From our perspective, the countdown to this month’s historic 100th Running of the Indianapolis 500 actually began in late 2015, at the Performance Racing Industry Trade Show. Over three days inside the Indiana Convention Center, exhibitor IndyCar presented an impressive in-booth lineup—including racer Q&As, car unveilings, simulator competitions and more—against the backdrop of an impending milestone race 100 years in the making.

Day one alone brought open-wheel legends (and multi-time 500 winners) Juan Pablo Montoya and Bobby Unser together for a rare sit-down to discuss the iconic event; the unveiling of PIRTEK Team Murray’s entry in the 2016 Indy...

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By Jeanette DesJardins on April 29, 2016

In the world of social media, everyone’s an expert—everyone possesses those critical tips and tricks to bring your brand instant success. Right?

The simple truth is there is no cookie cutter, one-size-fits-all method that will guarantee your brand or race team overnight fame and prosperity.

That said, there are some basic principles that, when followed, will help build your brand’s presence on social media with quality followers that are interested in you and/or your product. The key is to know your audience.

Measuring Success

Now, the success of your social media campaign should not be measured solely by the number of “Likes” or “Followers” you amass. These days...

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