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By Steve Lewis on January 16, 2012

The Christmas and New Year’s holidays are now over and it is now the end of the first week in January. Like everyone in the racing industry, I also look to a number of indicators to gauge what is happening and predict how current events will affect the coming season in terms of business opportunities.

Indicator number one for me is the feedback we are receiving about the 24th annual PERFORMANCE RACING INDUSTRY Trade Show. Even though it has been more than a month since thousands of racing businesses came to Orlando to do business, we are still receiving amazing messages from both exhibitors and attendees about the happenings on the show floor those three days. The fact that exhibitors did a substantial amount business, combined...

Continue reading Starting The Year Off Strong! »
By Jeff Swoboda on January 12, 2012

In my position here at PRI (Jeff Swoboda is a PRI sales and marketing manager), I am fortunate to have contact with a wide variety of motorsports related businesses, large and small, in all sectors of the industry. I'd like to report that while racing did not escape the downturn in the economy, the racing industry is definitely fighting back and getting results.

At our most recent PRI Trade Show in Orlando, I witnessed several companies that had implemented programs to keep motorsports sales charting in the right direction.

The first place I saw this occurring was at the Red Bull Kart Fight at PRI, Powered by Rotax--a high profile, high energy, highly entertaining event that saw some of the top karting talent on the globe...

By John Kilroy on January 12, 2012

We're happy to report that the Engine Charity Sweepstakes fundraiser at the PRI Trade Show set a new record of $31,590. The money goes to the Victory Junction Gang Camp, a race-themed camp for children with chronic illnesses, started by Kyle and Pattie Petty in honor of their son, Adam.

“I am excited to announce that the grand total of donations for the 2011 PRI/Sunnen Charity Engine Sweepstakes is $31,590.00, making it by far the most we have ever collected,” said Bob Davis, of Sunnen, organizers of the Sweepstakes.

At the 2011 PRI Trade Show, tickets could be purchased in the Machinery Row section of the Show for a chance to win a race engine built by Reher-Morrison. David Reher was there to draw the winning ticket on...

By John Kilroy on January 9, 2012

We gained additional insights recently on the use of a spec tire in a racing series when we visited with Jim Scarborough, customer development manager for The Goodyear Tire & Rubber Company, and Gustavo Menezes, who will be competing in the Star Mazda Championship Presented by Goodyear again in 2012.

The occasion was a small gathering of journalists for lunch at the Goodyear North American Airship Operations in Gardena, California. If you’ve ever been driving south of Los Angeles on the 405 freeway right around where it intersects with the 110 freeway, and glimpsed the Goodyear blimp tethered to a mast, that’s where we met. It was the idea of Dean Case, communications officers for MAZDASPEED Motorsports. A one-hour ride in...

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