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By John Kilroy on May 14, 2012

This will be the 25th year that the PRI Trade Show has been delivering business opportunities for racing entrepreneurs. And right now, from the Art and Editorial Departments on the first floor, through the Expo Department on the second floor, to the Sales offices on the third floor, the building housing PRI is buzzing with activities that will result in a 2012 PRI Trade Show guaranteed to offer you, the racing professional, more solutions to your motorsports challenges than you can find anywhere.

As we’ve heard over and over these past couple of years, “It’s not 2007 any more.” The world has changed. Distribution has changed. Media has changed. Racing has changed. Most racing entrepreneurs have successfully left the past behind,...

Continue reading Solutions »
By John Kilroy on May 14, 2012

Here’s another note we’d like to share from our trip to Australia to visit with high-performance and racing companies as part of Australia Automotive Week. A US magazine journalist and myself were able to get some private time with Richard Dalla-Riva, who is currently Minister for Employment and Industrial Relations and Minister for Manufacturing, Exports and Trade for the state of Victoria.

It’s always great to meet with any government official who’s ready to support the performance racing industry, but it’s especially fun to meet with someone who’s done some wrenching in his time as Dalla-Riva has.

A former policeman in Melbourne, Dalla-Riva is quite capable of performing his duties in laying out the big picture of...

By Jeff Butcher on April 22, 2012

Opening night of racing season always brings nervous excitement. Opening night at the local track comes with every bit as much emotion as professional teams face preparing for Daytona. We set out to the track every weekend and the ultimate goal is to have fun – well, fun is the goal I continuously promote.

One way to achieve the goal of fun is to race with family. The perfect family racing vehicle is the 600 Micro Sprint. Micro Sprints utilize 600CC engines that are in full supply at motorcycle wrecking yards – it seems those crotch rocket riders you feel buzzing by you on the Hollywood freeway lay those things down creating a replenishing supply of Micro Sprint power plants. Low cost and an endless supply of low cost engines are...

Continue reading Micro Sprint Fun »
By John Kilroy on April 9, 2012

On our recent trip to meet with performance and racing companies in the state of Victoria, Australia, we were impressed with a new POP merchandising tool in the Penrite booth of the Australian Automotive Aftermarket Association exhibit at the F1 race in Melbourne. Penrite had an iPad locked into a metal casing connected to metal shelving displaying its performance lubricants. The iPad was a dynamic, interactive way for Penrite to tell its story. The buyer could scroll up and down, and hit links, but never leave the Penrite site. We anticipate seeing more iPads being used this way.

Continue reading iPad POP Selling Tool »
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