* Operation Edelbrock: A distinct advantage of PRI’s Southern California location (besides the beach access) is our proximity to some of the world’s top racing and performance businesses. In fact, we recently got to spend time at one of the truly iconic manufacturers of the specialty aftermarket located just up the 405 Freeway in Torrance, California. Edelbrock Sales Manager Troy Hooker, VP of Sales Steve Whipple and Advertising Director Eric Blakely were incredibly accommodating for our visit, granting us virtually unrestricted access to their headquarters—including the manufacturing facility and “Toy Barn,” distribution center and Russell division, which houses the company’s...
By Dan Schechner on May 20, 2014
Continue reading Views & Notes: (Early) June 2014 Edition »
By Doug Stokes on May 15, 2014
First of all, thanks very much to our friends at PRI for offering this opportunity to talk a bit about the open wheel events set for the end of November out here on the lower part of the left coast.
We’re very excited to be the Los Angeles stop in a trio of action-packed winged sprint car events set for an ultra-fast, three-day weekend November 21 through 23, when the King of the Wing series invades California.
You’re right if you guessed that this event will be yet another “first” for Irwindale Speedway. If it has wheels and races, most likely it’s traversed “LA’s Half-Mile Superspeedway” at one time or another since we opened in March of 1999.
Over the years we’ve presented just about everything on wheels, from...
Continue reading Wings Over the West »
By John Kilroy on May 9, 2014
PRI announced two weeks ago that to make more booth space available for race parts manufacturers in the main Exhibit Halls, trailer companies will not have space available inside the Indiana Convention Center for the display of trailers.
To follow up, I thought I'd make a note on this blog on our thought process: We wanted to give more core exhibitors--racing and performance parts manufacturers--the opportunity for space inside the main Exhibit Halls, allowing many to move from spots in exhibit room and corridor locations last year. The goal is to retain these companies as exhibitors, and continue to provide the widest array possible of displays of hardcore racing products for attending buyers. We are also implementing new...
Continue reading Regarding The Change in Trailer Exhibits at the PRI Trade Show »
By Dan Schechner on April 25, 2014
* Reher-Morrison Returns: A true highlight of each year’s Performance Racing Industry Trade Show is the Engine Charity Sweepstakes, organized by Sunnen Products Co. and PRI, in which a race engine is raffled off to raise funds for the Victory Junction camp. Created in 2004 by Kyle and Pattie Petty in honor of their son, Adam, Victory Junction is a year-round camp in Randleman, North Carolina, for children ages six to 16 with chronic medical conditions or serious illnesses. They do some incredible things there at the 84-acre facility, as well as through their outreach programs, where they partner with nearby hospitals and Ronald McDonald Houses to bring camp-style programming to children and families throughout...
Continue reading Views & Notes: May 2014 Edition »