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By Darin Short on January 16, 2015

Exerpt from Promoter's Perspective: Darin Short

The first step in drawing in drivers is symmetry between the rules that attract all of the drivers at all of the area tracks running the same basic rules, so they don’t have to change tires, buy a different muffler, etc. The basic package of their car they can take from track to track, night to night, without having to swap out a whole bunch of components. And then offering a solid competitor purse and year-end awards are great things to shoot for….

Another thing is—and this may sound a little bit crazy—we have a starting procedure that when the cars go down the back straightaway, they must remain side by side, nose to tail, no fanning out, and...

By Dan Schechner on December 30, 2014

* #WhatAShow: So much positive energy from the 2014 PRI Trade Show, and such optimism for the racing industry heading into 2015! While our February issue will include complete coverage of PRI 2014, at this time we can report that PRI’s social media efforts during the Trade Show were a big hit. In fact, it’s come to our attention that during at least one of our Trade Show days, “#prishow” was one of the top trending topics on Twitter! According to the folks that track such metrics, Twitter Trends are identified as “topics that are being talked about more right now than they were previously. The Trends list is designed to help people discover the ‘most breaking’ news from across the world, in real-time.” That said, we...

By John Kilroy on December 22, 2014

Wow! What a Show!

And that’s good news for the racing industry, because the health of the PRI Trade Show can be read as a reflection of the state of motorsports. Well, if that’s true, the racing industry is excited, enthusiastic, busy, innovative and doing business at a strong pace. That’s what we saw at the PRI Trade Show. By 2 p.m. of the first day of the Show, there was strong buyer traffic from one corner of the Exhibit Halls to the other, and all booth personnel were engaged in sales presentations. By Friday afternoon, all of the exhibit aisles were packed with so many attendees that I couldn’t recall a busier day at any previous PRI Trade Show. I simply don’t remember ever seeing that many motorsports professionals in the...

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By John Kilroy on December 22, 2014

At 9:30 a.m., Thursday, December 11, 2014, the doors will officially open for one of the most amazing events on the annual motorsports calendar. While there won’t be fast cars at speed or the daring of great drivers in action, there will be the genius on display of the industry that supplies this great sport. In 2015, race cars will be faster. They will be better handling. They will have less DNFs. It still won’t be easy to win a race, but the technology will continue to advance and your single best chance to keep up with these coming changes will start at 9:30 a.m., Thursday, December 11, in Indianapolis.

More than the parts, there are the thousands of business transactions that will be discussed, weighed and completed. Racing...

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