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By Dan Schechner on April 25, 2014

* Reher-Morrison Returns: A true highlight of each year’s Performance Racing Industry Trade Show is the Engine Charity Sweepstakes, organized by Sunnen Products Co. and PRI, in which a race engine is raffled off to raise funds for the Victory Junction camp. Created in 2004 by Kyle and Pattie Petty in honor of their son, Adam, Victory Junction is a year-round camp in Randleman, North Carolina, for children ages six to 16 with chronic medical conditions or serious illnesses. They do some incredible things there at the 84-acre facility, as well as through their outreach programs, where they partner with nearby hospitals and Ronald McDonald Houses to bring camp-style programming to children and families throughout...

Continue reading Views & Notes: May 2014 Edition »
By John Kilroy on April 18, 2014

It was not long after I started at PRI that an interview suddenly veered down a different path, and the racing businessperson on the other end of the phone line said with some urgency that we should publish an article soon about a very important issue: the rising expense of racing. His concern was that the racing industry was pricing itself out of business. I shared this suggestion with the publisher, who said we might just want to wait for a while to do the article. That was 24 years ago. Yet, I can still have virtually the same conversation about the rising price of racing today.

The number of racers grew significantly during my time here at PRI, and it didn’t have anything to do with racing becoming more affordable. Much of it...

Continue reading Value Added »
By Dan Schechner on April 9, 2014

Lots of activity at local short tracks around the country these days. For one, Black Rock Speedway in Dundee, New York, has been renamed Yates County Speedway by new promoter Dan Harpell. “I changed the name because I wanted to create a new atmosphere and show the public that a significant change has occurred,” Harpell told the local paper. Here are a few more interesting developments in the racing realm:

•    Billed as the only asphalt track in West Virginia, Ona Speedway is set to open its 2014 season on Saturday (April 12) under new management. But it almost didn’t happen. In fact, the track nearly scrapped the end of last year’s...

Continue reading Catching Up On Short Track News »
By Christen D'Alessandro on April 3, 2014

When you think about it, sponsorships are more important in auto racing than any other professional sport. In baseball, football, soccer, hockey, golf, etc., individual players often have endorsement deals, but they don’t need them to compete in their sport. Racers very much depend on their sponsors to compete, even at the top levels.

Here’s a quote from the United States Auto Club FF2000 Media Guide: “As a marketing vehicle, auto racing is a proven winner. No sport attracts more corporate sponsorship dollars.”

As a result, racers are very adamant about keeping their sponsors happy, and it’s a big part of the sport—a detail that many might not think much about, like myself.

When I recently went to Fontana,...

Continue reading Sponsorships In Auto Racing »
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