By Dan Schechner on August 1, 2016

It’s August, which can mean only one thing for the denizens of PRI’s Laguna Beach, California, offices—Trade Show prep season! As it does every year, our beachside compound has been transformed into a vortex of activity concentrated around the world’s premier event for motorsports professionals.

Our Sales and Marketing department is working closely with exhibitors to ensure a smooth and successful experience before, during and after they take to the floor of the Indiana Convention Center. Meantime, PRI’s Art department is busy designing new graphics and signage that will adorn the Convention Center walls and hallways, transforming it into an unmistakable hub of the latest race parts, equipment, systems and solutions.


Continue reading Laying The Groundwork »
By Dan Schechner on July 29, 2016

* NASCAR Opening Windows: NASCAR recently unveiled a joint project with Microsoft that it hopes will revolutionize motorsports. Rolled out at Sonoma Raceway earlier this summer, the Microsoft-created Race Management App incorporates six separate areas of competition—from the inspection process to racing—and transfers it all onto one screen, thereby simplifying the officiating process while relaying information to teams and, ultimately, to race fans.

“We’re really excited about working with NASCAR because they really have complicated problems to solve in really three areas: operations and logistics, in competition and performance, and in fan engagement,” noted Microsoft’s Mike Downey.

In essence, Microsoft...

By Dan Schechner on July 5, 2016

* Get Kookin: We weren’t entirely sure what to expect when our friends at Kooks Headers and Exhaust invited us to their Statesville, North Carolina, headquarters for a visit in late May. Which is just as well, because any prior expectations would have been summarily overwritten by our own firsthand experience. In a word, impressive.

Shortly after arrival—and a welcome dose of morning joe—we were treated by our hosts Mike Alvarez and Matt Neal to a behind-the-scenes tour of the company’s global base of operations. The facility, which produces upwards of 6000 precision headers each year, runs, as one might assume, like a well-oiled machine.

From the manufacturing...

Continue reading Views & Notes: July 2016 Edition »
By John Kilroy on June 28, 2016

Having just celebrated 26 wonderful years with Performance Racing Industry, I've made the decision to move on to the next chapter in my life, and depart from my position at PRI. I'd like to shift down a gear or two in the pace of life. The calendar pages have been flying off the wall as if in a windstorm in recent years, and I'd like to slow it down a bit. There are a couple of personal goals I'd still like to achieve, and I'm at that age where I'd better get to it! I've had a great run here at PRI, where we took this concept of a trade show and business magazine to previously unimaginable heights. Along the way, I had the great fortune to work in an industry that taught me a lot about how to live this life. Thank you all for chasing...

Continue reading The Next Turn »
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