By Annamarie Malfitana-Strawhand on August 19, 2015

I am usually on the other end of the spectrum when it comes to sponsorship, working with race drivers and teams on how to properly prepare, attract and manage sponsors. But many of you may not know that I have quite a bit of experience working on the other side of sponsorship—as the “sponsor” or representative of the “sponsor/company” in the motorsports and performance industry.  I have assisted many companies in choosing the right team/driver to sponsor, and also helped them create marketing programs around their sponsorships to make sure they get a good return on their investment.

As a company owner myself for many years, especially when I owned a web development and graphic design firm, I was constantly approached by...

By Missy Sandal on July 22, 2015

I think it’s safe to say we’ve all worked somewhere at some point where there was one employee that made everyone ask, “How does so-and-so still have a job here?” Maybe they were really slow at accomplishing anything, or made a lot of mistakes; maybe they were chronically late or absent; maybe they had a really bad attitude.
Whatever the case, their continued employment conveyed a negative vibe to everyone in the workplace and brought down the morale of everyone who had to pick up their slack, or fix their mistakes, or listen to them gripe about every little thing.
From the employer’s perspective, I can tell you it’s not easy to fire someone. When you provide the means for someone to make a living,...

Continue reading You’re Fired! (And That’s OK) »
By Dan Schechner on July 17, 2015

* RCR's Royal Treatment. Ever wondered what a primary sponsorship for one of NASCAR’s premier Sprint Cup teams gets you? If you work at Dow, it could mean a trip to the annual Goodwood Festival Of Speed in West Sussex, England, to rub fenders with scores of legendary and modern-day race cars and drivers. This summer’s bucket list adventure for a select group of Dow personnel was arranged by officials from Richard Childress Racing, whose No. 3 Chevrolet SS currently driven by Austin Dillon—and emblazoned with the multinational corporation’s unmistakable red...

Continue reading Views & Notes: July 2015 Edition »
By Christine Corelli on July 2, 2015

All's fair in love and business, right?
That's why you should check on your three biggest competitors on the Internet at least once a week.
Who are their customers? What marketing campaigns are they using? Is their website more compelling than yours? Who's coming in? Who is leaving? How many branches do they have? How about warehouses? What projects did they get that you did not?

Have a friend or employee go to their place of business, or go incognito yourself. How does it look? What are they offering that you are not? What amenities do they have? 

Create a "Google Alert" with their names as keywords so you can stay informed. Follow their Twitter feed....

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