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By Dan Schechner on November 5, 2015

Race sponsorship comes in many forms, from Fortune 500 company-backed branding campaigns in professional series to handshake agreements between family owned speed shops and local drivers. Regardless of scale, both sides of the sponsorship equation are encouraged to read PRI Magazine’s feature article on Motorsports Sponsorship, which appears in our November 2015 issue, and consider the following advice from our expert sources, as compiled by contributing writer Louise Ann Noeth:   

Derek Daly  |  Derek Daly Academy
Be sure to understand the athlete and his...

By Mike Copeland on November 13, 2015

Because the OPTIMA Batteries’ Search for the Ultimate Street Car is a street performance car-based series, it is the perfect venue for Lingenfelter Performance Engineering to showcase the performance parts we build. Participants encounter the whole gamut of driving situations, from high-speed runs on major race tracks, to autocross tracks, as well as regular public highways.

As this series has grown, so has the requirement for more horsepower. When Lingenfelter started in the OPTIMA series as a sponsor four years ago, many of the cars had 350-450 horsepower. Today, the standard power in the top cars is in the 700 hp range. These cars are primarily running naturally aspirated engines, and this demanding...

Continue reading A Real-World R&D Showcase »
By Tom Weisenbach on October 27, 2015

Those who know have a responsibility to share.
 
Racing is an inherently dangerous sport, and competitors don’t always prepare themselves properly, even though they are aware of the dangers. That is what the Motorsports Safety Education Foundation (MSEF) wants to change. So last year the MSEF created a Steering Committee that included representatives from several areas of the racing industry, including drivers, manufactures, sanctioning bodies, insurance carriers, certification personnel, medical experts and more. 
 
This group has been the driving force behind the safety content needed for MSEF’s animated, online platform that is being used to educate all racers. Have you seen our online...

By Christine Corelli on October 20, 2015

Successful businesses consistently seek and implement new ways to add value for their customers. They realize and exploit the fact that much of the value they provide to customers is not only a superior product, service, or workmanship, but the superior knowledge they possess in their line of business. They even become known as value-added businesses because they know how important the knowledge and expertise they provide is, and how much it impacts their bottom line.

Below are a few examples of how to add value in addition to providing knowledge:

* Extend your warranties or return policies.

* If you own a performance automotive service business, stay open later hours to accommodate people who work late. Provide ”...

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