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By Dan Schechner on April 2, 2015

* 50 Years Of Specialists: Universally revered for his skills, his innovation, his character and, most of all, his race-day success, Keith Dorton is a legendary figure among modern race engine builders. The owner/founder of Automotive Specialists in Concord, North Carolina, is responsible for propelling countless vehicles to victory lane in ARCA, ASA, CARS Pro Cup, NASCAR’s touring divisions and many others over the past five decades.

Yes, 2015 marks 50 years in business for the shop whose roots extend to the famed Holman-Moody racing operations, where Dorton cut his teeth and honed his craft. But beyond the wins—including the Daytona 500, Snowball Derby and...

Continue reading Views & Notes: April 2015 Edition »
By John Kilroy on March 23, 2015

For me, it was a place of legend. I had heard for years about the museum Speedy Bill built in Lincoln, Nebraska. And so, finally, this year, my first business trip was to Speedway Motors headquarters in Lincoln, Nebraska.

The history of Speedway Motors and PRI goes back to 1989 when the company’s wholesale division exhibited in a small, new racing trade-only show in its second year of business, and hoping for a long run at it. Visiting with the Speedway Motors team this year was great fun. The brilliant founder Bill Smith, and his wife and true partner Joyce, have passed away, but the company has as much energy as ever with the Smith brothers at the helm—Jason, Clay, Craig and Carson....

Continue reading Museum of American Speed »
By Annamarie Malfitana-Strawhand on April 22, 2015

It’s springtime, and most racers are thinking about how they can come out of the box strong this season and hopefully make their racing budgets last all season long. Many of them may have focused on their marketing efforts and attracting new sponsors during the offseason, and now just want to focus on the racing itself as the season starts to heat up.
 
But savvy racers understand the importance of converting some of the smaller sponsors they were able to bring on early in the season into full season sponsors—or better yet, up-leveling these relationships from associate or product sponsors to full level partnerships.
 
So let’s think even longer term: focusing on...

Continue reading Season-long Sponsorship Advice »

Remember the last time you had one of those days at the race track where, if it could go wrong, it did?

The day starts out great. The car is ready and looking good. You’ve spent the last three weeks tweaking and adjusting, and, man, she is right.

You’re loaded up and headed to the track when it begins. The AC in the truck cab quits. Then, from the back seat comes, “Hey what’s that smell?” and everyone is suddenly on the edge of their seat. Then shotgun says, “Oh crap! What was that noise?” Next thing you know you’re on the side of the road with a broken belt, and the practice clock is ticking.

You make it to the track, but then, three laps into the race your car is on pit road. You’ve got a flat. You grab the...

Continue reading Don’t Get Bit »
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