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By John Kilroy on June 2, 2016

One of the most valuable concepts I've gained personally from the racing industry is the profound meaning of "race ready." Over 25 years ago, before I entered the racing industry through PRI, I would have provided a glib definition to "race ready." But, it's not just a statement about preparedness. That's too mild. It's about a coiled kind of energy. It's about a 24/7 experience. It's about winning in an event where there are 10, 20, 30 or more others capable of winning, and also race ready. It's more than dreaming...it's dreaming with a hard deadline to making it all real. It's savvy individuals who are certain there's not one more thing to do before the race starts. Everything that can be done has been done. Often, impossible things...

Continue reading Race Ready »
By Dan Schechner on May 10, 2016

* Countdown To 100: From our perspective, the countdown to this month’s historic 100th Running of the Indianapolis 500 actually began in late 2015, at the Performance Racing Industry Trade Show. Over three days inside the Indiana Convention Center, exhibitor IndyCar presented an impressive in-booth lineup—including racer Q&As, car unveilings, simulator competitions and more—against the backdrop of an impending milestone race 100 years in the making.

Day one alone brought open-wheel legends (and multi-time 500 winners) Juan Pablo Montoya and Bobby Unser together for a rare sit-down to discuss the iconic event; the unveiling of PIRTEK Team Murray’s entry in the 2016 Indy...

Continue reading Views & Notes: May 2016 Edition »
By Jeanette DesJardins on April 29, 2016

In the world of social media, everyone’s an expert—everyone possesses those critical tips and tricks to bring your brand instant success. Right?

The simple truth is there is no cookie cutter, one-size-fits-all method that will guarantee your brand or race team overnight fame and prosperity.

That said, there are some basic principles that, when followed, will help build your brand’s presence on social media with quality followers that are interested in you and/or your product. The key is to know your audience.

Measuring Success

Now, the success of your social media campaign should not be measured solely by the number of “Likes” or “Followers” you amass. These days...

By John Kilroy on April 21, 2016

As the new racing season comes roaring to life across the country, I find myself recalling PRI's experience with an Indiana rain cloud many years ago. It was a rain cloud that taught me a lot about the lives of race track owners and racing promoters, and how much we owe them.

It was a time when PRI was promoting exactly one race per year, eventually growing to two races per year. PRI founder Steve Lewis came up with a fun idea to promote a midget race at Indianapolis Raceway Park (now Lucas Oil Raceway at Indianapolis) during the race weekend for the F1 series, when it had Indianapolis on its annual schedule. We would call it the Twin 25s. It would have two feature races, and the winner of the first feature would start dead last...

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