The PRI team, including myself, have spent a lot of time on the road this year connecting with the dynamic racing industry throughout the US, and I wanted to share a quick note about our stop in the Indianapolis area late last month. We had a lot of fun catching up with industry friends at the PRI Reception at Harry & Izzy’s in downtown Indianapolis last July. We had about 75 in attendance, many of them local racing business people and several in town for the Brickyard 400. I was able to visit over a dozen racing businesses while I was in town, and I appreciate the honest and open sharing of information and insight into the racing industry today. Just wanted to thank you all. PRI delivers all the important business news and trends...
By John Kilroy on August 16, 2012
If there is one area in which virtually every racing businessperson feels they need tuning up, it’s digital marketing. The PRI Trade Show offers a solution!
On Wednesday, November 28, at 9 a.m., the doors will open in Orlando to a day-long presentation of a variety of topics aimed at getting racing business folks up to speed in one of the most affordable, most effective ways to increase sales—digital marketing.
We’re calling it, “Winning The eRace,” and it’s being presented at no charge for attending buyers at this year’s PRI Trade Show.
Continue reading New Event For 2012: Winning the eRace »
By Jeff Butcher on July 26, 2012
Spirited conversation often leads to an explosion of ideas. Often, the conversation weaves its way down a road that is different than the original route installed in our mental navigation system.
Recently, I found myself doing research on selecting company names and product names. During my search, my goal was less about companies and products and more about the impact that quality naming has on products and services. I truly believe that some products and companies end up succeeding due to the emotions formed on the name alone. Oh sure, the companies and products have to be good enough for the names to gain lasting relevance, but I do wonder if an impactful name is the initial kick start that propels business inertia in the...
Continue reading The Name Game »
By Jeff Butcher on July 19, 2012
A shimmering golden door hides a giant corporate machine that produces the next racing star of tomorrow. Once the door is opened the legendary machine guarantees racing fame and a long money filled career. Mesmerized, parents forget the comforts of home and stand in an endless line in hopes of placing their offspring in the proficient golden gadget located near a 2.5-mile oval Florida shrine. Reputation convinces parents to try and they are certain the elusive hardware will do all of the work instantaneously transforming their child into the next racing hall of famer.
Nearly all youngsters would be better off honing their skills at their home track, but Jeff Gordon, Tony Stewart and Kasey Kahne are rumored to be products of the...
Continue reading Why We Race »